Channel Marketing Performance Manager Sr

Flagstar Bank is seeking a Channel Marketing Performance Manager Sr who will lead operational, measurement, and technology capabilities to drive data-driven growth marketing performance. This role involves establishing performance standards, optimizing marketing channels, and ensuring the integration of marketing technologies to support business objectives.

Responsibilities:

• Establish and govern enterprise performance standards across paid, owned, and earned marketing channels, including paid search, paid social, programmatic, direct mail, email, SEO, and organic social
• Develop scalable operational frameworks that improve channel execution, campaign optimization, and performance consistency
• Identify process, technology, and capability gaps impacting channel effectiveness and partner cross-functionally to implement sustainable solutions
• Lead the development and governance of automation capabilities that improve speed, scalability, operational efficiency, and campaign execution quality
• Define channel benchmarks, operational KPIs, and optimization frameworks aligned to business objectives and growth strategies
• Monitor industry trends, platform innovations, privacy changes, and emerging technologies to enhance marketing capabilities and operational maturity
• Own governance and optimization of the marketing technology ecosystem, ensuring platforms, tools, and systems support enterprise marketing objectives
• Define integration standards and requirements that enable reliable data connectivity and interoperability across marketing, analytics, and enterprise systems
• Lead initiatives involving API integrations, server-side tracking, conversion signal sharing, and audience synchronization across marketing platforms
• Partner with Technology, Product, and Analytics teams to prioritize and implement scalable marketing infrastructure solutions
• Translate business and marketing requirements into actionable technical specifications and implementation plans
• Evaluate, recommend, and support implementation of marketing technologies that enhance automation, measurement, personalization, and operational scalability
• Establish enterprise standards for KPI definitions, funnel measurement, conversion tracking, attribution methodologies, and reporting consistency
• Govern tagging frameworks, event architecture, data layer standards, and tracking implementations to support accurate measurement and audience activation
• Ensure marketing performance reporting aligns to business outcomes through standardized logic, governance practices, and scalable reporting frameworks
• Develop quality assurance processes and monitoring standards that maintain signal integrity, tracking accuracy, and data reliability
• Partner with Analytics teams to improve performance visibility, reporting accessibility, and actionable insights across marketing functions
• Lead the development of optimization feedback loops that connect campaign, customer, and behavioral data to business performance outcomes
• Lead enterprise audience activation capabilities supporting paid media, lifecycle marketing, retargeting, suppression, personalization, and cross-channel engagement
• Define standards for audience segmentation, portability, governance, and activation across marketing and customer platforms
• Develop and govern enterprise experimentation frameworks, including prioritization models, testing methodologies, measurement standards, taxonomy, and documentation practices
• Build scalable processes for capturing, organizing, and operationalizing test results and optimization insights across teams
• Partner with channel and analytics leaders to establish a culture of continuous testing, learning, and performance improvement
• Ensure experimentation and audience strategies align with compliance, privacy, and data governance requirements
• Performs special projects, and additional duties and responsibilities as required
• Consistently adheres to regulatory and compliance policies and standards linked to the job as listed and complete required compliance trainings

Requirements:

• Undergraduate Degree (4 years or equivalent) in Marketing, Business, Analytics, Information Systems, Computer Science, or a related discipline
• 12+ Years of experience in growth marketing, marketing operations, marketing technology, digital analytics, or a related field
• Demonstrated expertise across multiple digital and traditional marketing channels, including paid media, lifecycle marketing, SEO, and audience activation
• Experience designing and governing marketing measurement frameworks, attribution models, conversion tracking strategies, and performance reporting
• Strong understanding of tag management systems, event tracking, pixel implementation, data layers, and measurement governance practices
• Experience leading API integrations, server-side tracking implementations, and marketing platform connectivity initiatives
• Proven ability to develop experimentation frameworks and scalable optimization processes
• Experience working with first-party data strategies, audience segmentation, retargeting, and customer activation frameworks
• Ability to translate complex business requirements into scalable operational and technical solutions
• Strong cross-functional leadership and stakeholder management capabilities
• Experience implementing Conversions API, enhanced conversions, offline conversion tracking, or server-side tagging solutions
• Familiarity with marketing automation platforms, customer data platforms, experimentation tools, and business intelligence solutions
• Working knowledge of SQL, JavaScript, and digital analytics platforms
• Experience supporting enterprise-scale audience activation strategies across paid, owned, and CRM channels
• Demonstrated success influencing cross-functional initiatives across Marketing, Analytics, Product, and Technology organizations
• Experience operating within regulated industries preferred