Salesforce CRMA Developer-Remote

Wipro Limited is a leading technology services and consulting company focused on innovative solutions for digital transformation. They are seeking a Salesforce CRMA Developer to design and build end-to-end CRMA solutions, ensuring high-quality analytics outputs and collaborating with business stakeholders to define KPIs and visualization requirements.

Responsibilities:

• Design and build end-to-end CRMA solutions including:
• Data ingestion and transformation (Dataflows / Recipes / connectors)
• Datasets & data models (including relationships and incremental loads)
• Semantic layer (SAQL, bindings, metric definitions, templates)
• Dashboards & lenses with best-practice UX and performance optimization
• Exposure to AI/ML-based predictive dashboards within Salesforce
• Design and develop CRMA dashboards, lenses, and datasets to deliver actionable insights
• Build and optimize dataflows, recipes, and bindings for complex business logic and KPIs
• Translate business requirements into high-performing analytics visualizations aligned with UX and reporting standards
• Integrate data from Salesforce objects and external sources (e.g., Snowflake, SQL DBs, S3, APIs) via connectors or middleware
• Implement data preparation, cleansing, deduplication, and enrichment to ensure high-quality analytics outputs
• Support data reconciliation and validation between source systems and CRMA datasets
• Establish and enforce best practices for CRMA development, versioning, and deployment
• Collaborate with architects, data engineers, and business analysts to align on governance, security, and access control
• Conduct performance tuning, debugging, and optimization of existing CRMA assets
• Work with business stakeholders to define KPIs, success metrics, and visualization requirements
• Support workshops, demos, and training sessions to drive adoption of analytics solutions
• Provide impact assessments and recommendations for new analytics requirements

Requirements:

• 4+ years of hands-on experience in Salesforce CRM Analytics (CRMA / Einstein Analytics / Tableau CRM)
• Strong expertise in dataflows, recipes, SAQL, bindings, and advanced JSON configurations
• Experience integrating with Sales Cloud, Service Cloud, and external data systems (AWS, Snowflake, SQL, etc.)
• Proficiency in Salesforce core platform (Apex, SOQL, Lightning Components) and data modeling
• Familiarity with Tableau, Power BI, or other BI tools is an advantage
• Understanding of Salesforce metadata deployment and DevOps pipelines (e.g., Gearset, Copado)
• Salesforce Einstein Cloud
• Salesforce Certified CRM Analytics and Discovery Consultant or equivalent certification
• Exposure to AI/ML-based predictive dashboards within Salesforce
• Experience working in large-scale, multi-cloud Salesforce environments (e.g., Sales, Service, Experience Cloud)
• Prior experience in telecom, manufacturing, or retail domains preferred