GTM Engineer

Kana is a cutting-edge marketing platform focused on AI-driven solutions, seeking a GTM Engineer to shape their Go-To-Market strategy. The role involves architecting and managing a demand generation machine while optimizing the sales funnel through advanced technical solutions and data-driven strategies.

Responsibilities:

• Architect the Outbound Engine: Use Clay for deep research and lead enrichment, Wiza and Sales Navigator for audience research and sourcing
• Scale High-Volume Outreach: Deploy, test, and manage outbound email sequences via Instantly.ai, and Valley for signal-based LinkedIn outreach to ensure high deliverability and AI-driven personalization at scale
• Own the System of Record: Maintain HubSpot as the single source of truth. Build the automated "plumbing" that moves leads from discovery to booked meetings with zero manual data entry
• Inbound & SEO Strategy: Leverage SEMRush to identify high-intent keywords and gaps then use AI platforms to generate and deploy high-converting content across our marketing channels
• Paid Search and Social Management and Optimization: You’ll manage paid search and paid social campaigns and ensure that all message testing, positioning and experimentation is being fed directly into our paid channels to optimize outcomes
• Optimize & Iterate: Treat the funnel like code. You will constantly A/B test messaging, landing pages, and workflows, using data to kill what isn't working and double down on what is
• Master the Kana Platform: Acting as "Customer Zero" for Kana’s agentic platform, you will, in parallel, deploy our internal AI agents to find audiences, optimize digital campaigns, and ensure our brand is discoverable in the LLM ecosystem (AEO)