Product Marketing Manager

Mappedin is the leading indoor mapping platform transforming the way venues are experienced, managed, and understood. The Product Marketing Manager will take ownership of messaging and positioning, product launches, and sales enablement, ensuring that the company's narrative is value-led and resonates with various buyer personas. This role requires a strategic partnership with the sales team and a deep understanding of customer perspectives to drive effective marketing initiatives.

Responsibilities:

• Take end-to-end ownership of how Mappedin talks about itself
• Audit where the story breaks down, where value gets lost in technical language, and where the human story isn't being told
• Build a positioning framework that holds up across verticals and buyer personas — airports, malls, stadiums, campuses, public safety, OEM partners — and evolve it as the product and company grow
• Build the launch infrastructure Mappedin needs
• Define launch tiers, create repeatable templates, and establish the rhythms that turn engineering velocity into market momentum
• Own both internal readiness — sales, CS, support — and external execution
• Work closely with the sales team to understand where deals stall, where confidence breaks down, and what tools and narratives would change that
• Produce the materials that actually get used: positioning briefs, battlecards, demo narratives, and objection handlers
• Know the customer deeply enough to represent their perspective without waiting for a formal research cycle
• Spend time with sales, CS, and customers directly
• Bring what you learn back into messaging, launch decisions, and product conversations — and make it a habit, not a project

Requirements:

• B2B SaaS product marketing experience — you've worked in software, ideally at a company where the product was technically complex and the buyer wasn't obvious
• You've owned messaging and positioning for a multi-use-case product — not just executed against a framework someone else built. You can point to before and after
• You've moved a company's story from feature-led to outcome-led — and you can describe specifically how you did it
• You've run or meaningfully shaped a product launch process — not just participated in one. You know what good looks like and you've built toward it
• Your enablement work actually got used. Sales reps changed how they talked about the product because of something you made
• You're comfortable as a generalist. This role covers multiple verticals and buyer types — there's no per-vertical specialist to hand off to
• You've spent real time with customers. Your perspective on what buyers need comes from firsthand conversations, not briefs or second-hand summaries
• You move without waiting for a complete brief. You orient fast, form a point of view, and get to work