Senior Manager, Marketing Operations

Mission Lane is a purpose-driven fintech company based in the U.S., focused on providing clear credit options for those with less-than-perfect credit scores. They are seeking a Senior Manager, Marketing Operations to oversee the systems, processes, and team behind their direct marketing function, ensuring precise delivery of personalized offers.

Responsibilities:

• Business process design and governance across the full direct marketing lifecycle, from intake through legal review, production, and vendor execution
• A small, specialized team, plus relationships with the external vendors and internal stakeholders (BAs, marketing managers, creative, legal, compliance) who make campaigns move
• Digital asset management: establishing and enforcing naming conventions, tagging taxonomy, and the organizational discipline that makes creative assets findable and reusable
• QA and audit controls that hold up under regulatory scrutiny, including UDAAP review readiness
• Operational reporting that gives leadership real visibility into campaign status, cycle times, and throughput
• Identification of automation opportunities across the workflow, and partnership with the right internal teams to implement them
• The long-term build: as this function expands from direct mail into digital, you're the person who makes sure the operational foundation is ready

Requirements:

• 7+ years of experience in marketing operations or direct marketing campaign management in a regulated environment (financial services, healthcare, energy, insurance, gaming, or similar)
• Demonstrated experience designing and implementing business processes across complex, multi-stakeholder workflows, including intake, legal review, creative, production, and vendor handoffs
• Direct mail execution experience, with the systems thinking to extend those disciplines into digital channels over time
• Experience managing direct reports and vendor relationships, with a track record of improving operational performance
• Hands-on experience with digital asset management: building or maintaining a tagging, taxonomy, and naming convention system
• Ability to identify process automation opportunities and partner cross-functionally to implement them
• QA and audit mindset: you've built controls and documented them
• Background in financial services direct marketing with working knowledge of UDAAP and regulatory review workflows
• Experience across multiple direct marketing channels, or clear curiosity about how direct mail disciplines translate to digital
• Experience working alongside creative or data BA resources in a production environment