Product Marketing Specialist

Hewlett Packard Enterprise is a global edge-to-cloud company that helps organizations connect and analyze their data. As a Product Marketing Specialist, you will support product marketing initiatives across the product lifecycle, create compelling messaging, execute go-to-market strategies, and develop sales enablement tools to drive business success.

Responsibilities:

• Product Positioning and Messaging: Develop clear and compelling product positioning that highlights the value of HPE Morpheus leveraging standard templates guiding you through the process
• Go-to-Market Strategy: Execute go-to-market strategies for existing and new product offerings, including product announcements and launches, aligning the marketing plan in support of the product roadmap and business objectives
• Content Creation: Execute impactful marketing collateral using company templates, including solution briefs, case studies, blogs, social posts, videos, presentations and sales education materials. Partner with campaign teams to execute assets, such as landing pages, reports, and webinars
• Sales Enablement: Create sales enablement tools, such as competitive battle cards, product training materials, and objection-handling guides
• Customer Advocacy: Work closely with customer success teams to identify, track, and showcase customer success stories. Leverage customer feedback to recommend messaging updates and influence product roadmap decisions

Requirements:

• Education: College degree in Marketing/Business/Technical
• Marketing Experience: 2-5 years of work experience in product marketing fundamentals and tactics
• Collaboration: Experience building strong relationships with people and teams in other groups, such as product, sales, and marketing teams
• Workstyle: Demonstrates strong independent working skills as a remote worker
• Technical: Beneficial to have a strong understanding of hybrid IT environments or AI-driven solutions
• Strong knowledge of Microsoft Office tools
• Excellent ability to prioritize work and is independently accountable
• Expertise in managing project timelines on time and within budget
• Strong written/oral communications
• Strong analytical skills
• Excellent interpersonal skills
• Experience using agentic AI in product marketing
• Ability to interface with management and functional disciplines, both within the company and with marketing vendors
• Confidence in presenting to peers, managers, and executives