Manager, Partner Marketing

Elemica is an award-winning, digital supply chain company in the SaaS community, seeking an experienced Partner Marketing Manager to grow their business and strengthen partnerships with top enterprise clients. The role focuses on developing and executing joint go-to-market plans, co-marketing programs, and partner enablement initiatives to drive qualified pipeline and enhance client engagement.

Responsibilities:

• Develop and execute joint go-to-market plans with strategic global partners such as SAP, Shippeo, Agilis, system integrators, and logistics providers
• Build co-marketing programs that drive awareness, demand, and credibility through digital campaigns, webinars, and in-person events
• Plan and execute joint partner events, from virtual roundtables to major conference activations, maximizing shared reach and ROI
• Build the business case for, launch, and optimize a partner MDF (Market Development Fund) program that drives measurable impact
• Partner with Product Marketing and Sales Enablement to develop joint messaging, solution sheets, and partner content
• Support the Elemica Alliance program through certification promotion, partner storytelling, and onboarding communications
• Enable regional partners with the tools, campaigns, and guidance they need to succeed in-market
• Track and report partner-sourced and influenced pipeline to build visibility and accountability across our go-to-market organization
• Launch refreshed messaging and collateral for three to five strategic alliances such as Shippeo, SAP, and Agilis
• Build internal and external partner resource kits including joint slides, case studies, and digital assets
• Capture and promote partner success stories, certifications, and ecosystem proof points
• Co-create six to eight integrated campaigns that drive awareness and pipeline through webinars, email, and social
• Plan and execute joint digital and in-person partner events including roundtables, roadshows, and shared conference activations
• Partner with Events to amplify joint presence at Gartner, LogiChem, and other key industry forums
• Develop an annual partner marketing calendar covering digital and in-person programs
• Support regional partner activation by tailoring campaigns and events to local audiences and market maturity
• Build and launch the partner MDF program including proposal guidelines, ROI tracking, and optimization
• Support launch of the Elemica Alliance Partner Portal with content, messaging, and communications
• Create partner onboarding kits and internal briefings for new alliances and regions
• Build templates and frameworks for scalable joint campaign and event execution
• Establish a consistent framework for tracking partner-influenced and partner-sourced pipeline
• Deliver quarterly partner marketing performance reports for leadership and key stakeholders
• Track MDF utilization and ROI across partners and programs

Requirements:

• Five to eight years of B2B marketing experience focused on partner, alliance, or channel marketing
• Experience working with global partner ecosystems across multiple regions and levels of maturity
• Proven ability to plan and execute joint digital and in-person events with partners, including campaign alignment and follow-up
• Experience building or managing MDF programs and measuring ROI
• Skilled at helping regional partners succeed through enablement, tailored content, and ongoing engagement
• Exceptional verbal and written communication skills, with the ability to develop and refine joint messaging that resonates with shared audiences
• Strong ability to prioritize and manage programs, balancing long-term initiatives with fast-turn campaign needs
• Experience in enterprise SaaS, supply chain, or manufacturing technology
• Ability to turn complex partnerships into clear, engaging stories and programs
• Strength in stakeholder alignment and cross-functional execution
• Comfort working in a lean, high-accountability environment that rewards initiative and creativity
• A growth mindset that values curiosity, collaboration, and seeing ideas come to life