Growth Marketing Manager

Adobe is a leading company in the digital marketing sector, seeking a Growth Marketing Manager to spearhead their digital marketing initiatives. In this pivotal role, you will develop and execute strategies to enhance brand visibility and drive business growth across various agencies.

Responsibilities:

• Design and implement comprehensive growth marketing strategies leveraging SEO, SEM, social media marketing, and performance marketing techniques to maximize reach and engagement
• Conduct detailed keyword research and utilize SEO tools to optimize website content, landing pages, and campaigns for higher search engine rankings
• Manage paid advertising campaigns across platforms such as Google Ads, Facebook Advertising, and other digital channels to generate qualified leads
• Utilize analytics tools like Google Analytics and SQL to monitor campaign performance, analyze user behavior, and identify opportunities for conversion optimization
• Develop compelling content tailored for diverse channels including email marketing, social media management, blogs, and landing pages to attract and nurture prospective candidates and clients
• Collaborate with creative teams using Adobe Creative Suite and Adobe Photoshop to produce engaging graphics, banners, and visual assets aligned with branding standards
• Implement marketing automation workflows within content management systems (CMS) to streamline outreach efforts and improve overall campaign efficiency

Requirements:

• Proven experience in digital marketing with a focus on growth strategies within a fast-paced environment
• Strong proficiency with SEO tools, Google Ads (AdWords), Google Analytics, SEM techniques, and social media management platforms
• Technical skills including HTML, CSS, JavaScript, SQL for website optimization and data analysis purposes
• Expertise in content creation, copywriting, graphic design using Adobe Creative Suite or Photoshop to craft visually appealing assets
• Knowledge of performance marketing tactics such as conversion rate optimization (CRO), keyword research, and A/B testing methodologies
• Familiarity with content management systems (WordPress or similar) for managing digital assets efficiently
• Excellent analytical skills with the ability to interpret data insights into actionable strategies that enhance campaign ROI
• Strong communication skills combined with the ability to collaborate effectively across teams in a dynamic environment