Senior Manager, Global Consumer Marketing - Toys and Games

Hasbro is a company dedicated to creating experiences that spark joy through play. The Senior Manager, Global Consumer Marketing - Toys and Games will develop marketing strategies and lead consumer executions for priority toy and game brands, collaborating with cross-functional teams and external partners to present unforgettable brand experiences.

Responsibilities:

• Translate brand strategy into integrated go to market plans for assigned brands and priority products, inclusive of objectives, positioning and messaging, audience definition, and channel mix
• Lead day to day program management with internal and external partners, agencies, and licensors, keeping work aligned, on brief and moving
• Build and run campaigns across retail, media, digital and social, creator, performance, PR, events and more in partnership with cross functional teams
• Write inspiring briefs and guide creative development and asset production from concept through delivery and localization, championing modern marketing and a test and learn mindset including thoughtful use of AI
• Deliver region ready assets, toolkits and calendars that enable adoption and adaptation at speed without fragmentation
• Define KPIs, track performance and consumer signals, and recommend optimizations and investment shifts to maximize impact
• Steward budgets for your programs, create scenarios, and partner with finance and the Director on A&P management and prioritization
• Partner with regional marketing and key accounts so local insights, retail moments and channel realities are reflected in plans and assets
• Work with Brand Creative for visual and tonal continuity across events, activations, platforms, and content
• Synthesizes insights, plans and results into crisp narratives and recommendations for leaders and partners, presenting updates on a regular cadence
• Coach junior team members and help improve ways of working that raise quality, clarity, and speed
• Stay curious and identify new formats, partners and cultural moments that connect our brands with consumers

Requirements:

• Bachelor's degree in marketing, communications, business, or related field
• 7+ years in integrated consumer marketing or brand management with ownership from planning through activation on complex multi-channel campaigns
• Strength in turning insights into strategy and tight briefs and in connecting brand building with performance marketing
• Channel fluency across media, social and creator, content, PR and comms, retail and shopper, and eComm and DTC, with confidence managing agencies and creators
• Global experience and comfort partnering across regions and time zones while maintaining brand cohesion
• Analytical rigor with facility in KPIs, experimentation and marketing effectiveness to inform decisions and tell compelling stories
• Proven budget stewardship and scenario planning with A&P ownership at the program level
• Collaboration and influence skills that align diverse partners and keep complex initiatives moving
• Communication excellence as a clear writer, presenter, and editor with executive ready polish
• People leadership experience managing direct reports and developing talent
• MBA a plus
• Toy, Game or Licensing experience a plus though not required