Technical Sales Engineer - Motion Control, Mechatronics and Automation

NorthEast Electrical is a leading electrical distributor seeking a highly motivated Technical Sales Engineer with expertise in mechatronics, motion control, and industrial automation. This role is responsible for driving sales of servo systems, PLC platforms, and robotic solutions while providing technical support throughout the sales cycle and building trusted customer relationships.

Responsibilities:

• Strong understanding of Mechanical and Mechatronic Engineering principles, with the ability to apply theoretical and practical knowledge to real‑world engineering challenges
• Proven ability to collaborate effectively in multidisciplinary teams, working closely with mechanical, electrical, and control engineers to solve complex, integrated engineering problems
• Provide application engineering support, including system sizing and integration strategies
• Conduct technical presentations, demos, and training sessions aligned to Rockwell platforms
• Drive sales growth for servo motion systems, PLC platforms, and complete automation solutions
• Identify opportunities within existing installed base and competitive environments
• Engage OEMs, SI’s, and end users to identify and develop application opportunities
• Develop & present complete automation solutions, system architectures and product selection
• Collaborate with Rockwell Ecosystem partners, internal specialists and sales to deliver complete, customer-aligned solutions
• Maintain opportunity pipeline and forecast accuracy within available CRM tools
• Stay current on emerging automation technologies and industry trends

Requirements:

• Strong understanding of Mechanical and Mechatronic Engineering principles, with the ability to apply theoretical and practical knowledge to real‑world engineering challenges
• Proven ability to collaborate effectively in multidisciplinary teams, working closely with mechanical, electrical, and control engineers to solve complex, integrated engineering problems
• Provide application engineering support, including system sizing and integration strategies
• Conduct technical presentations, demos, and training sessions aligned to Rockwell platforms
• Drive sales growth for servo motion systems, PLC platforms, and complete automation solutions
• Identify opportunities within existing installed base and competitive environments
• Engage OEMs, SI's, and end users to identify and develop application opportunities
• Develop & present complete automation solutions, system architectures and product selection
• Collaborate with Rockwell Ecosystem partners, internal specialists and sales to deliver complete, customer-aligned solutions
• Maintain opportunity pipeline and forecast accuracy within available CRM tools
• Stay current on emerging automation technologies and industry trends
• Bachelor's degree in mechanical or electrical engineering, mechatronics, robotics or related OR minimum 4+ years of technical sales experience in industrial automation
• Experience with servo systems, PLC platforms, and robotics applications
• Strong ability to translate technical concepts into business value
• Excellent communication and presentation skills
• Experience with major automation platforms (Rockwell, Siemens, Mitsubishi, ABB, FANUC, etc.)
• Experience in linear actuation, gearbox and system sizing to meet performance requirements
• Background in system integration or machine design
• Understanding of industrial networks (EtherNet/IP, PROFINET, Modbus, BACnet,etc.)