Manager, Marketing Automation & Analytics

RxBenefits, Inc. is seeking a Manager for Marketing Automation & Analytics to lead the systems, automation, analytics, and reporting infrastructure that supports their demand generation efforts. This role involves overseeing Salesforce and Pardot operations, ensuring marketing efforts are measurable and aligned with business growth objectives while collaborating across various teams.

Responsibilities:

• Own and optimize Salesforce and Pardot infrastructure, campaign structure, lead lifecycle management, and data integrity
• Build and improve marketing automation programs including:
• Nurture campaigns
• Lead scoring
• Routing workflows
• MQL automation
• Lifecycle progression
• Identify opportunities to improve scalability, efficiency, and operational consistency across digital marketing efforts
• Develop and maintain standardized reporting across:
• Website
• Campaigns
• Email
• Paid media
• Social influence
• Pipeline contribution
• Build reporting that delivers actionable insights and recommendations, not just metrics
• Help answer key business questions including:
• What content is driving engagement and conversion?
• How is social media influencing the sales cycle?
• What user behaviors occur after visitors land on the website?
• Partner with demand generation leadership to analyze campaign and funnel performance
• Own GA4 infrastructure including:
• Event tracking
• Conversion tracking
• Funnel visibility
• User journey analysis
• Ensure accurate attribution and tracking across digital channels and systems
• Connect website, social, campaigns, CRM, and marketing automation platforms into a cohesive measurement ecosystem
• Partner closely with:
• Demand generation
• Social media
• Content
• Digital marketing
• Sales operations
• Manage and mentor digital marketing team members focused on campaign execution and website optimization
• Collaborate with external agencies and technology partners as needed

Requirements:

• 7+ years of experience in marketing operations, marketing automation, revenue operations, or digital analytics
• Hands-on experience with Salesforce and Pardot/Account Engagement
• Experience building or improving marketing automation and lead lifecycle programs
• Strong understanding of attribution models, funnel reporting, and B2B demand generation metrics
• Experience with GA4, tracking infrastructure, and conversion analysis
• Experience creating executive-level dashboards and performance reporting
• Strong analytical, communication, and problem-solving skills
• Experience supporting B2B demand generation teams
• Experience in healthcare, insurance, financial services, or other complex B2B industries
• Experience working with external marketing agencies and implementation partners
• Familiarity with SEO, paid media, and website optimization concepts