Senior Manager, Experiential Marketing

GoFundMe is the world’s most powerful community for good, dedicated to helping people help each other. They are seeking a Senior Manager of Experiential Marketing to lead the strategy and execution of their flagship conference and a portfolio of field events, driving customer relationships and pipeline influence in the nonprofit sector.

Responsibilities:

• Own the annual events strategy across Collaborative and the full field marketing calendar, aligned to pipeline, retention, and brand goals
• Build and evolve the events function - including program architecture, vendor partnerships, and process infrastructure - to support scale and consistency
• Manage the Experiential Marketing budget and ensure programs deliver measurable ROI
• Serve as the internal authority on event experience design - from content and speaker strategy to on-site activation and audience engagement
• Represent Experiential Marketing in leadership planning cycles and cross-functional forums as a peer to other marketing leaders
• Lead end-to-end planning and execution of Collaborative, GoFundMe's annual customer conference
• Own the attendee experience strategy, including programming, customer and sales engagement tracks, and production quality
• Partner with Sales and Customer Success to maximize pipeline influence and executive engagement before, during, and after the event
• Drive toward the annual pipeline and attendance targets with clear milestones and accountability structures
• Oversee a portfolio of 40+ events, roundtables, meetups, and partner activations
• Ensure field events are locally relevant, audience-specific, and tied to measurable pipeline and retention outcomes
• Coordinate sponsored third-party event participation, including strategy, logistics, and sales activation
• Manage and develop a team of direct reports and contractors
• Set clear priorities, provide ongoing coaching, and build a high-performing, accountable team culture
• Model cross-functional collaboration and help the team navigate stakeholder complexity with confidence
• Define KPIs for all event programs and report regularly on pipeline influence, attendee engagement, and ROI
• Use post-event data and field insights to continuously improve event formats, content, and targeting strategy
• Bring field intelligence to Marketing leadership to inform broader GTM priorities and messaging
• Act as the primary events partner to Sales, Customer Success, and Product — translating business priorities into event strategy
• Lead cross-functional project management to keep programs on track, on budget, and aligned to shared goals
• Represent Experiential Marketing in leadership planning cycles and cross-functional forums

Requirements:

• 8–12 years of experience in event marketing, experiential marketing, or field marketing, with 3–4 years managing a team
• Proven track record leading large-scale B2B events — ideally 1,000+ attendees with multi-track programming, executive engagement, and sponsor management — with direct accountability for pipeline impact
• Demonstrated ability to build or scale an events function, not just execute within one
• Executive presence and comfort presenting strategy and results to senior leadership
• Strong cross-functional instincts — experience aligning Sales, Customer Success, and Marketing around shared event goals at a peer level
• Budget ownership experience and a rigorous approach to ROI tracking and reporting
• Highly organized and calm under pressure, with the ability to manage competing priorities across a complex event calendar
• Willingness to travel up to 30% of the time
• Bachelor's degree in Marketing, Communications, or a related field
• Experience building or scaling event programs in a high-growth company
• Experience in B2B SaaS, nonprofit technology, or a mission-driven organization preferred
• Proficiency with Salesforce, Swoogo, ClickUp, or similar event and project management tools