Senior Digital Product Manager

Lola Blankets is a fast-growing comfort and lifestyle brand on a mission to make the world a cozier place. They are seeking a Senior Digital Product Manager to own the evolution of their digital commerce platforms, ensuring alignment between commercial teams and technology. This role involves managing product initiatives, collaborating with cross-functional teams, and leading the digital product strategy.

Responsibilities:

• Own the digital ecosystem roadmap for shared capabilities across web, app, acquisition, and retention touch points
• Translate commercial objectives from Ecommerce, Loyalty & Retention, and Paid Media into scalable platform solutions
• Define and prioritize product initiatives across CMS, promotions, checkout, personalization, experimentation, analytics, and performance
• Balance short-term commercial needs with long-term platform sustainability, technical debt reduction, and architectural integrity
• Act as the primary decision-maker on product trade-offs, sequencing, and solution design in partnership with agencies
• Manage delivery with appropriate external teams and partners
• Partner closely with the eCommerce Director to convert trading priorities, campaign needs, and experience goals into clear product requirements; Build a Shopify-centric technology stack that enables the eCommerce team to deliver their goals
• Work with the Ecommerce team on the digital channel optimization work stream, directly inputting into the experimentation roadmap
• Work with Loyalty & Retention leadership to enable known-user experiences, personalization, lifecycle orchestration, and experimentation through shared product capabilities and integrations
• Collaborate with Paid Media teams to ensure feeds, tracking, attribution, and performance requirements are supported by the underlying platforms; own the Martech feed stack
• Collaborate with Brand Marketing on needs for the influencer, ambassador, and partnership work streams, enabling operational capability over time
• Serve as the connective layer between commercial strategy and technical execution, ensuring clarity, alignment, and delivery confidence
• Directly manager and mentor the App & Data Product Manager, supporting roadmap development, prioritization, and stakeholder management
• Establish consistent product discovery, delivery, and prioritization practices across digital product initiatives, giving a consistent process for sign-off, reviews, and development
• Support the long-term evolution of the digital product operating model as the organization scales
• Effectively manage timelines, output, and budgets with external partners across design and development
• Leverage workflow tooling to maintain a fully referenceable roadmap with live, visual tickets, enabling clarity across the team on project status
• Own prioritization of the digital product backlog in partnership with engineering and digital leadership
• Ensure high standards of delivery quality, platform performance, resilience, and security – particularly during peak trading periods
• Proactively identify risks, dependencies, and bottlenecks across platforms and products before they impact commercial execution
• QA all releases before handing over to the eCommerce Manager for operational use
• Champion platform observability and data-informed decision-making across digital products
• Define success metrics for digital product initiatives focused on enablement outcomes; Speed to market, reduction in manual effort, platform stability and scalability, and reusability of features and components
• Manage implementation with analytics and marketing teams to ensure robust, consistent event tracking and insight generation across web and app
• Use data to guide and challenge product prioritization and continuously improve platform effectiveness for commercial teams

Requirements:

• 7+ years of experience in digital product management, platform product, or technical product roles, with at least 5 years of Shopify platform experience
• Proven experience owning platform or capability roadmaps that support multiple business teams or channels
• Strong understanding of full digital product ecosystems (Shopify-centric preferred), including CMS, Martech, analytics, and experimentation
• Experience mentoring product managers
• Comfortable operating in highly cross-functional environments with complex stakeholder dynamics
• Strong technical fluency, with the ability to partner with engineering while representing commercial needs
• Highly analytical, structured thinker with excellent communication and prioritization skills