Growth Marketing Consultant– Lead Generation & Conversion Focus (Acquisition & Retention)

HiveSMART is a dynamic company focused on growth marketing, and they are seeking a results-driven Growth Marketing Consultant to define, capture, and convert Marketing Qualified Leads (MQLs). The role involves owning the entire lead generation funnel, leveraging data-driven strategies, and collaborating with Sales and Business Development teams to drive revenue growth and optimize the customer lifecycle.

Responsibilities:

• Define and Refine Marketing Qualified Leads (MQLs)
• Develop and document MQL criteria in partnership with Sales/BD teams, ensuring alignment on lead quality, intent signals, and conversion potential
• Analyze customer and lead data to identify patterns, behaviors, and attributes that correlate with high conversion rates
• Collaborate with Sales/BD to refine lead scoring models, ensuring MQLs meet both marketing and sales expectations
• Capture and Nurture MQLs
• Optimize lead capture channels (e.g., website forms, landing pages, chatbots, gated content) to maximize MQL volume and quality
• Monitor lead quality and adjust targeting strategies to reduce wasted effort on unqualified leads
• Design and execute lead nurturing campaigns (email, retargeting, personalized content) to move leads through the funnel
• Develop and maintain a process for A/B testing (including but not limited to messaging, CTAs, and landing pages)
• Leverage marketing automation & existing marketing tech stack (e.g., HubSpot, etc) and AI (e.g. ChatGPT, Apollo AI sequencing, etc) to streamline lead routing, follow-up processes, conversion, and improvements to overall customer journey
• Drive Conversion with Sales/BD Teams
• Serve as a bridge between Marketing and Sales/BD, ensuring seamless handoffs and alignment on lead definitions, SLAs, and feedback loops
• Regularly review MQL-to-SQL (Sales Qualified Lead) conversion rates and identify bottlenecks in the funnel
• Create and share actionable insights with Sales/BD teams, such as lead source performance, content effectiveness, and customer pain points
• Participate in sales meetings to provide context on lead sources, nurturing strategies, and conversion challenges
• Experiment and Optimize
• Build dashboards and reports that track lead quality and conversion performance including KPIs such as MQL volume, conversion rates, lead velocity, and pipeline contribution
• Establish repeatable processes, identify new tools and workflows that will help improve marketing performance
• Cross-Functional Collaboration
• Capture & build customer lifecycle with the Revenue team
• Work closely with business, product, and PR to align messaging and ensure a cohesive customer experience
• Support Sales/BD teams with enablement materials (e.g., battle cards, case studies, Gamma deck/1pagers) to improve close rates

Requirements:

• 2+ years of experience in growth marketing, demand generation, or lead generation, with a proven track record of defining MQLs and improving conversion rates
• Strong analytical skills with experience using tools like Google Analytics, CRM systems (Salesforce, HubSpot), and marketing automation platforms
• Hands-on experience with A/B testing, landing page optimization, and lead nurturing campaigns
• Excellent communication and collaboration skills - you'll be the bridge between ToF MarComm/PR and Sales/BD
• Confidence with lead scoring models and experience aligning marketing and sales teams on lead definitions
• Data-driven mindset with the ability to translate insights into actionable strategies
• Experience in B2B SaaS, consulting, or high-growth startups
• Knowledge of account-based marketing (ABM) or predictive lead scoring
• Experience with chatbots, conversational marketing, or AI-driven lead qualification
• Background in sales enablement or rev ops