Senior Manager, Marketing

Libra Solutions is dedicated to simplifying legal processes through innovative technology and financial strength. The Senior Manager, Marketing, will lead key marketing initiatives that drive business growth, customer engagement, and sales effectiveness while collaborating with various teams to ensure successful execution of marketing strategies.

Responsibilities:

• Lead the planning, prioritization, and execution of marketing initiatives that support business and revenue objectives
• Develop annual and quarterly plans for assigned marketing programs and initiatives
• Coordinate cross-functional efforts across marketing, sales, product, operations, legal, and external partners
• Identify opportunities to improve marketing processes, workflows, and operational efficiency
• Manage project priorities and resource allocation to ensure successful execution of marketing initiatives
• Lead the planning and execution of tradeshows, conferences, client events, webinars, and internal events, in partnership with Sales Operations
• Manage vendors, logistics, promotional materials, and event-related communications
• Partner with sales leadership to maximize event effectiveness and follow-up activities
• Evaluate event opportunities and recommend participation strategies based on business objectives
• Oversee the development, production, and distribution of marketing and sales collateral
• Ensure sales teams have access to current, effective, and brand-compliant resources
• Manage digital asset libraries, ordering portals, and resource repositories
• Partner with sales leadership to identify content, tools, and materials needed to support business growth
• Lead initiatives that improve the accessibility, effectiveness, and utilization of marketing resources across the organization
• Support the execution of B2B marketing campaigns across email, digital, and other channels
• Partner with Marketing Director to support the campaign deployment processes, audience segmentation, and marketing automation workflows
• Collaborate with marketing leadership on campaign planning, messaging, and execution strategies
• Ensure campaigns are executed accurately, efficiently, and in accordance with established processes and compliance requirements
• Identify opportunities to leverage automation and AI-powered tools to improve marketing effectiveness and operational efficiency
• Manage the creation of marketing assets across digital, print, event, sales enablement, and social media channels, either directly or through internal and external creative resources
• Develop and manage social media strategies, content calendars, and publishing schedules to support brand awareness, thought leadership, customer engagement, and business growth
• Ensure all marketing materials and communications align with brand standards, messaging frameworks, and quality expectations
• Monitor industry trends, competitive activity, and emerging content opportunities to strengthen brand visibility and inform creative and social media strategies
• Manage marketing budgets for assigned programs and initiatives
• Track expenses, invoices, purchase orders, and vendor contracts
• Oversee promotional merchandise, gifting programs, and related fulfillment platforms
• Serve as the owner of key marketing operational systems and processes, including project management platforms (Asana), marketing resource portals, and fulfillment tools
• Ensure marketing projects, documentation, and operational processes remain organized, scalable, and aligned with team needs

Requirements:

• Proven experience in leading marketing initiatives and programs
• Strong understanding of B2B marketing strategies and execution
• Experience in managing tradeshows, events, and client engagement activities
• Ability to coordinate cross-functional teams and manage multiple projects simultaneously
• Strong analytical skills to evaluate marketing effectiveness and operational efficiency
• Experience with digital marketing channels, including email and social media
• Proficiency in project management tools, such as Asana
• Strong communication and interpersonal skills to collaborate with sales, product, and executive leadership
• Ability to develop and manage marketing budgets effectively
• Experience in creating and managing marketing assets across various channels
• Experience in the legal or financial services industry
• Familiarity with marketing automation tools and AI-powered marketing solutions
• Experience in brand management and creative development
• Strong understanding of compliance requirements in marketing