Director, Content & Editorial Strategy, B2B Commercial Marketing

Conduent is a leading provider of mission-critical services and solutions, and they are seeking a Director of Content & Editorial Strategy to lead their B2B content vision. This strategic leadership role involves overseeing content strategy, editorial governance, and team development to drive demand generation and market differentiation across channels and buyer journeys.

Responsibilities:

• Define and execute a comprehensive B2B content strategy aligned with business growth priorities, target industries, and buyer personas
• Position content as a strategic driver of demand generation, pipeline growth, and brand differentiation
• Lead integrated content planning across campaigns, solutions, events, and ongoing marketing programs
• Ensuring content aligns with every stage of the buyer journey, from awareness through conversion and expansion
• Provide strategic direction and quality oversight for:
• Thought leadership and executive perspectives
• Client success stories and case studies
• Solution marketing and sales enablement content
• Website and digital experiences
• Ensure messaging is customer-focused, differentiated, and outcome-oriented
• Lead editorial strategy and narrative development across social media channels
• Develop and enhance executive thought leadership platforms and social presence
• Partner with Digital Marketing on content distribution, paid promotion strategies, and performance optimization
• Establish governance, standards, and playbooks to ensure consistency and quality
• Partner closely with Solution Marketing, Field Marketing, Digital Marketing, Brand, Creative, and Sales teams
• Serve as the central content authority across the organization
• Drive alignment around messaging, positioning, and integrated content execution
• Establish and maintain enterprise editorial standards, voice, and tone
• Ensure executive-level quality and consistency across all content channels
• Define and monitor KPIs tied to engagement, conversion, and pipeline impact
• Utilize analytics and insights to continuously improve content effectiveness and ROI
• Lead, mentor, and develop content and social media professionals
• Build scalable content processes, frameworks, and governance models
• Promote content excellence through training, coaching, and best-practice development

Requirements:

• 10+ years of B2B content strategy, editorial leadership, or content marketing experience
• Experience within enterprise services, technology services, business process outsourcing, or related industries preferred
• Demonstrated success in building content programs that drive pipeline growth and market differentiation
• Experience leading content teams and cross-functional initiatives in matrixed organizations
• Expertise across thought leadership, case studies, digital content, sales enablement, and social media
• Strong experience developing executive thought leadership and market-facing narratives
• Exceptional storytelling, editorial judgment, writing, and communication skills
• Strategic mindset with the ability to operate at both executive and hands-on levels
• Strong analytical capabilities with experience measuring and optimizing content performance