Product Marketing Manager

DemandTec is the Commercial Trade Intelligence platform built for the retail industry. The Product Marketing Manager will shape how the market understands and buys the DemandTec platform, creating positioning, sales enablement, and go-to-market infrastructure for the commercial team.

Responsibilities:

• Own the Foundation workstream that gates every other commercial motion: demo videos, a full suite-level and module-level sales kit, and an ROI calculator covering both Revenue Optimization and Trade Intelligence independently and as a combined platform
• Own platform-level positioning and messaging for DemandTec's Revenue Optimization and Trade Intelligence suites
• Develop segment-specific value propositions for enterprise retail, mid-market retail, and CPG audiences, including distinct executive buyer and day-to-day user messaging
• Translate platform capabilities into business outcomes that resonate with category managers, VP Merchants, and CPG Trade Marketing leaders
• Ensure consistent, high-quality messaging across all buyer-facing channels: campaigns, website, events, and sales materials
• Continuously refine positioning based on market feedback, win/loss analysis, and competitive dynamics
• Partner with Product leadership on quarterly release planning and GTM strategy for new capabilities
• Lead launch packages for new features and modules: messaging, product briefs, sales enablement, and campaign inputs
• Drive cross-functional alignment across Product, Sales, Customer Success, and Marketing to execute launches effectively
• Build and own repeatable GTM processes for bringing new capabilities to market on a quarterly release cadence
• Develop and maintain the core sales toolkit: pitch decks, solution briefs, competitive battlecards, demo narratives, and objection-handling guides
• Partner directly with Sales to understand field feedback, competitive pressures, and content gaps, and close them fast
• Create persona-specific tools that support complex, multi-stakeholder buying committees
• Establish a feedback loop with Sales to continuously improve the effectiveness of enablement materials
• Build and maintain deep understanding of the retail and CPG technology market: buyer priorities, industry trends, and competitive positioning
• Lead win/loss analysis and translate findings into actionable messaging and enablement updates
• Own and evolve Ideal Customer Profiles in partnership with Sales and GTM leadership
• Monitor competitive moves across RELEX, Revionics/Aptos, Cognira, Blue Yonder, and emerging entrants. Maintain current battlecards for each
• Develop product narratives, market context, and evidence packages for analyst briefings with Gartner, Forrester, IDC, and QKS
• Partner with the SVP to build DemandTec's analyst engagement program and ensure consistent representation of the platform story across coverage
• Provide messaging frameworks, use cases, proof points, and audience insights that strengthen demand generation campaign performance
• Own product and solution page content across DemandTec's key digital properties

Requirements:

• 4 to 6 years of experience in product marketing with a focus on B2B SaaS or enterprise technology
• Demonstrated ability to own positioning and messaging for complex, multi-module products across multiple buyer segments
• Proven track record developing sales enablement materials that field teams actively use
• Experience leading go-to-market planning and execution for product launches in a quarterly release environment
• Strong analytical mindset: comfortable with win/loss data, market research, and competitive analysis
• Exceptional writing and communication skills: able to distill technical complexity into clear, defensible business value
• Ability to operate strategically and execute hands-on across a range of deliverables simultaneously
• Experience marketing to enterprise buyers in retail, consumer goods, supply chain, or adjacent industries
• Background supporting analyst relations programs with Gartner, Forrester, IDC, or similar
• Familiarity with enterprise sales motions and complex, multi-stakeholder buying processes
• Experience building a product marketing function or practice area from an early stage