Director, Product Marketing - Customer & Market Insights

Attentive is an AI marketing platform focused on 1:1 personalization, redefining brand and customer connections. They are seeking a Director of Product Marketing, Customer & Market Insights to lead their Voice of the Market function, ensuring that customer and market insights inform product strategies and go-to-market execution.

Responsibilities:

• Establish and scale a company-wide Voice of the Market strategy that captures customer, prospect, partner, analyst, and industry insights
• Develop systematic approaches to collecting, synthesizing, and operationalizing customer feedback
• Create repeatable programs that ensure customer and market insights directly influence product strategy, positioning, messaging, and GTM priorities
• Serve as the organization's expert on customer needs, buying behavior, market trends, and emerging opportunities
• Design and execute qualitative and quantitative research programs, including customer interviews, win/loss analysis, surveys, advisory boards, and market studies
• Partner with Product, Customer Success, and Sales to identify evolving customer needs and unmet opportunities
• Develop customer segmentation, buyer insights, and market understanding that inform product and GTM strategy
• Translate research findings into actionable recommendations for executives and cross-functional stakeholders
• Develop and execute the company's analyst relations strategy
• Build trusted relationships with key industry analysts and influencers
• Manage analyst briefings, inquiries, reports, and strategic engagements
• Ensure analyst perspectives are incorporated into product strategy, positioning, and executive planning
• Partner with Communications and Marketing to maximize analyst coverage and market credibility
• Own the overall competitive intelligence vision and program
• Lead and mentor the Senior PMM responsible for day-to-day competitive intelligence execution
• Build scalable systems for tracking competitor strategy, product launches, messaging, pricing, partnerships, and market movements
• Deliver competitive insights that inform sales enablement, product roadmap decisions, and executive planning
• Develop executive-ready competitive assessments and strategic recommendations
• Leverage AI tools such as Gong, Claude, ChatGPT, and emerging technologies to automate insight collection, analysis, synthesis, and reporting
• Create scalable systems that transform customer conversations, analyst feedback, market research, and competitive signals into actionable intelligence
• Partner with Operations and Revenue teams to develop modern workflows that surface insights in real time
• Continuously evaluate new technologies and methodologies to increase the speed and quality of market intelligence
• Partner with Product Marketing leaders to translate market insights into differentiated positioning and messaging
• Identify emerging trends and market shifts that create opportunities for thought leadership
• Help shape executive narratives, category creation strategies, and market education efforts
• Provide insight-driven recommendations that strengthen the company's market position and competitive advantage

Requirements:

• 10+ years of experience in Product Marketing, Market Intelligence, Competitive Intelligence, Analyst Relations, Strategy, or related disciplines
• Proven experience building customer insights, market intelligence, or Voice of the Customer/Market programs from the ground up
• Strong background in analyst relations and managing relationships with industry analysts
• Experience leading competitive intelligence initiatives that drive measurable business impact
• Demonstrated success influencing executive decision-making through research and strategic insights
• Experience managing and developing high-performing team members
• Exceptional communication, storytelling, and executive presentation skills
• Strong analytical skills with the ability to connect disparate signals into strategic recommendations
• Hands-on experience using AI-powered tools such as Gong, Claude, ChatGPT, and related technologies to accelerate research and insight generation
• Ability to thrive in fast-paced, high-growth environments
• Experience in B2B SaaS, commerce, marketing technology, or enterprise software
• Background in category creation, market development, or thought leadership initiatives
• Familiarity with modern research, intelligence, and analytics platforms
• Experience supporting executive teams, board-level discussions, and strategic planning processes