US Field Marketing Manager

Advanced Navigation is a global leader in precision navigation and inertial navigation systems, delivering high performance PNT solutions across defense, aerospace, marine, mining, and autonomous systems. They are seeking a highly organized Field Marketer to join their Americas team, focusing on event delivery and customer experiences at trade shows and regional events, primarily in the defense sector. This role involves collaborating with sales teams, managing event logistics, and building relationships with key regional stakeholders.

Responsibilities:

• Work directly with regional Sales and Business Development teams to support deals through targeted field marketing activity
• Coordinate with sales to support customer site visits, product demonstrations, and capability briefings with key accounts and prospects
• Develop and maintain regional sales enablement materials in collaboration with the Product Marketing and Content teams
• Support account based engagement by providing marketing led touchpoints at key stages of the sales cycle
• Gather and relay field intelligence, customer feedback, competitive observations, buying signals, back to the central marketing and product teams
• Plan, coordinate, and execute Americas trade events, exhibitions, and roadshows in close collaboration with the Global Event Marketing Manager
• Manage Advanced Navigation's presence at flagship regional events including AUSA Annual, Sea Air Space, DSEI Americas, and regional defense and industrial trade events
• Oversee all event logistics including booth management, shipping, contractor coordination, on site operations and budget management
• Oversee end to end regional marketing inventory, including the procurement and tracking of non-functional products, printed collateral and branded merchandise
• Develop pre and post event outreach campaigns in coordination with the Digital and Content teams to maximize lead generation and follow up
• Track and report event performance metrics including attendance, lead quality, pipeline contribution, and cost per engagement
• Execute on-site content capture for company social media channels, ensuring all photography and video align with pre-determined brand guidelines and content strategies
• Coordinate and deliver compelling product demonstrations, live, virtual, and at customer sites, that translate product capability into operational value
• Work with Sales and Application Engineering to develop standardized demonstration formats tailored to key customer segments and use cases
• Work with CS&S to manage demonstration equipment, logistics, and scheduling across the region
• Continuously improve demonstration quality based on customer feedback and field outcomes
• Build and maintain relationships with key regional stakeholders including US defense primes, government program offices, industry associations, and technology integrators
• Identify regional engagement opportunities, events, associations, and partner activities, that align to the regional plan and flag recommendations to the Regional Head for approval
• Represent the Advanced Navigation brand with professionalism and technical credibility across all field interactions
• Coordinate with global marketing on regional campaign localization and timing