Senior Manager, Digital Marketing

Repligen Corporation is dedicated to inspiring advances in bioprocessing as a preferred partner in the production of biologic drugs that improve human health worldwide. As a Senior Digital Marketing Manager, you will lead and scale the digital marketing function with a focus on strategy, team leadership, and revenue impact, while managing key digital capabilities and driving the evolution of a modern, AI-enabled marketing ecosystem.

Responsibilities:

• Develop and execute comprehensive digital marketing strategies aligned with organizational growth objectives
• Lead and manage core digital functions including Data & Analytics and CRM Lifecycle & Marketing Automation
• Own performance across SEO, AEO, GEO, and paid media channels including LinkedIn and search platforms
• Collaborate with cross-functional teams including sales, IT, marketing, and product teams
• Leverage data, AI, and predictive insights to optimize performance and decision making
• Stay current with industry trends, emerging technologies, and AI-driven marketing capabilities
• Continuously identify opportunities to improve efficiency, scalability, and marketing effectiveness
• Ensure compliance with marketing regulations and global data privacy standards
• Lead and mentor team members across Data & Analytics and CRM Lifecycle & Marketing Automation functions
• Establish clear priorities, roadmaps, and performance expectations across digital capabilities
• Ensure alignment between analytics, automation, SEO, and paid media efforts to drive measurable outcomes
• Foster a culture of innovation, accountability, and continuous improvement
• Develop and execute integrated digital marketing strategies across web, email, paid media, social, and content channels
• Align digital marketing strategies with demand generation, pipeline growth, and revenue targets
• Drive campaign planning, execution, and optimization across global markets
• Partner with leadership to align digital strategy with broader business and transformation initiatives
• Own and evolve SEO strategy including technical SEO, on-page optimization, and content structure
• Lead AEO and GEO strategies to ensure visibility in AI-driven search and generative answer engines
• Optimize content for discoverability across traditional search engines and AI-powered platforms
• Implement structured data, semantic content strategies, and intent-based optimization
• Monitor organic performance, rankings, and AI search visibility, continuously refining strategy
• Own paid search and paid social strategies across platforms such as Google Ads, LinkedIn, and other key channels
• Manage campaign performance including targeting, bidding strategies, creative alignment, and budget optimization
• Continuously analyze performance metrics including CTR, conversion rates, cost per lead, and ROI
• Align paid media efforts with organic, lifecycle, and campaign strategies for integrated performance
• Oversee development of dashboards, reporting frameworks, and performance tracking across platforms
• Ensure consistent measurement of KPIs including engagement, conversion, pipeline, and revenue impact
• Leverage analytics platforms and data sources to drive insights and optimization strategies
• Ensure alignment between Salesforce CRM, marketing automation platforms, and digital campaigns
• Oversee lifecycle strategy including lead management, nurturing, scoring, and segmentation
• Improve lead quality, conversion rates, and pipeline velocity through optimized processes
• Ensure data integrity, governance, and seamless flow across systems
• Lead adoption of AI-driven marketing capabilities including predictive targeting, personalization, and automation
• Integrate AI tools such as ChatGPT, Claude, and other platforms into marketing workflows to improve efficiency and scalability
• Drive optimization for AI search, personalization, and emerging digital discovery channels
• Support implementation of AI-powered engagement tools, conversational marketing, and content intelligence
• Identify and evaluate new technologies that enhance marketing performance and customer experience
• Ensure effective utilization and integration of core platforms including Salesforce, marketing automation tools, analytics platforms, and enrichment tools such as ZoomInfo
• Collaborate with IT and operations teams to enhance system connectivity and performance
• Drive improvements in marketing processes, workflows, and operational efficiency
• Support development of a scalable, unified MarTech ecosystem
• Partner with sales teams to align marketing efforts with pipeline and revenue goals
• Work closely with content, creative, and digital teams to ensure cohesive execution
• Collaborate with analytics and operations teams to ensure data accuracy and insight generation
• Engage with global stakeholders to scale digital marketing efforts across regions

Requirements:

• Bachelor's degree in Marketing, Business, or related field; Master's degree preferred
• 8 to 10 years of experience in digital marketing, demand generation, or marketing operations
• Proven experience managing teams across analytics, CRM, or marketing automation functions
• Strong experience with Salesforce CRM and marketing automation platforms such as Pardot
• Experience managing SEO, paid search, and paid social campaigns
• Strong understanding of AEO, GEO, and AI-driven search optimization strategies
• Experience working with analytics platforms and reporting tools
• Strong understanding of lifecycle marketing, segmentation, and campaign execution
• Experience leveraging AI tools and data-driven marketing strategies
• Strong leadership, communication, and cross-functional collaboration skills
• Experience managing multiple initiatives in a fast-paced, global environment
• Familiarity with data privacy regulations and global marketing compliance standards