Key skills
AISaaSSales
About this role
Snapdocs is transforming the U.S. mortgage market with innovative workflow software and AI-driven solutions. The Senior Manager of Revenue Marketing will lead the revenue marketing efforts for the lender segment, focusing on account-based marketing strategies and data-driven decision-making to enhance pipeline quality and engagement.
Responsibilities:
- Own ABM strategy and account intelligence
- Manage a named account program across target lenders, with deeper ownership of top-tier accounts
- Define account tiering, engagement strategy, and trigger-based orchestration
- Interpret behavioral signals and sales feedback to adjust targeting and approach
- Participate in sales reviews as an active partner, not just a marketing stakeholder
- Own channel strategy and investment
- Define and prioritize channels across paid, email, content syndication, and events
- Allocate budget and make clear, defensible investment decisions
- Orchestrate account-level engagement based on intent signals and pipeline stage
- Continuously adjust based on performance and emerging signal patterns
- Turn data into decisions
- Analyze funnel and account-level performance across channels
- Interpret results through the lens of buyer behavior—not just campaign metrics
- Design and evaluate experiments across messaging, conversion points, and engagement strategies
- Maintain a structured experiment roadmap so insights compound over time
- Deliver clear, actionable recommendations—not just reporting
- Partner with Sales on pipeline quality
- Share insights on account engagement, conversion signals, and deal progression
- Participate in pipeline and account reviews as an intelligence partner
- Help define what constitutes a meaningful “meeting-ready” signal
- Align marketing efforts to pipeline quality and progression—not just activity
- Ensure quality in AI-driven execution
- Review AI-generated campaigns, outreach, and assets for accuracy and account relevance
- Define what can be automated vs. what requires human oversight
- Improve how AI is applied across the marketing motion in partnership with systems and ops
- Partner closely with Product Marketing (Lender) to align on strategy, positioning, and priorities
- Leverage a centralized marketing systems team that owns tooling, automation, and reporting infrastructure
- Collaborate tightly with Sales, participating in weekly pipeline and account reviews
- Operate with a high degree of autonomy, using data and judgment to inform direction
Requirements:
- 4–7 years in demand generation, ABM, or revenue marketing
- Experience managing named-account or enterprise ABM programs
- Track record of improving pipeline quality and conversion—not just lead volume
- Strong analytical skills with the ability to translate data into decisions
- Hands-on experience with HubSpot (reporting, workflows, funnel analysis)
- Experience partnering closely with Sales in pipeline or account reviews
- Clear communicator who can influence cross-functional partners
- Experience with ABM platforms (6sense, Demandbase, Terminus, etc.)
- Background in enterprise SaaS, fintech, or regulated industries
- Familiarity with long, multi-stakeholder sales cycles
- Experience designing personalized outreach at scale
- AI-native working style across research, experimentation, and reporting