Staff Product Designer(AI Builder)

Babylist is the leading platform for expecting and new families, focused on transforming the kids and baby market through innovative solutions. They are seeking a Staff Product Designer who will own major Babylist experiences, driving design decisions that meet both functional and emotional user needs while leveraging AI tools for rapid prototyping and production-quality output.

Responsibilities:

• Own a customer journey or major product experience end-to-end
• Set the design vision for your experience
• Design and build experiences that drive outcomes
• Define excellence
• Stay deeply connected to users
• Contribute to and evolve Babylist's design system
• Operate with agency
• Build with AI-native workflows
• Write production frontend code
• Scale design democratization
• Develop the designers around you
• Multiply your team
• Be a flexible operator

Requirements:

• Craft and experience obsessed. You care deeply about how things feel, not just how they function. You notice the details most people can't articulate but everyone responds to like transitions, motion, and accessibility. You hold the high bar for delight and have a portfolio of shipped consumer product work across web and native mobile that demonstrates this
• A systems thinker. You see the full picture. You think about how a single interaction fits into a broader flow, how flows connect across products, and how the design system enables all of it. You design for coherence, not just screens
• Industry aware and pattern fluent. You stay current with modern product design, not to follow trends but to borrow what's proven and challenge what's stale. You know the interaction patterns, design system conventions, and digital product best practices that have become table stakes, and you know when to apply them or evolve them when Babylist families need something different
• Human-and-data-centered. You know how to leverage (and plan and run) generative and evaluative research to unlock actionable insights that guide product decisions. You bring concrete qualitative and quantitative evidence into design decisions and share clear, persuasive design rationale via concise and impactful communication
• A product strategist. You not only have sharp product sense, but are able to articulate and defend where a product is going and why. You work backwards from a vision, ensuring every release is a thoughtful step toward fully realized impact, bringing everyone along (ICs to the C-Suite) by communicating context and decisions with clarity
• Critical thinker. You question assumptions and stress-test ideas before committing to them, distinguishing between what the data says and what people want it to say. You approach problems with creativity and multi-dimensional thinking
• Feedback fan. You seek out friction before it finds you. You build feedback loops into your process from the start, not as a final check but as a continuous signal. You put prototypes in front of users early, share in-progress designs with teammates before they're polished, and actively solicit the critique that makes the work better. You also model the skill of giving and receiving feedback
• AI-native. You use AI tools to prototype, explore, and iterate at speed. You know how to move from a rough concept to an interactive prototype in hours, preferring to put a rough version in front of a user tomorrow than perfect a comp for two weeks. You have a portfolio of things you have designed and built this way
• A real builder. You write production frontend code. You are not dependent on an engineer to translate your mock; you can ship it yourself
• Outcome owner. You don't celebrate shipping, you own impact. You instrument your own work, track whether it's moving the right metrics, and hold yourself and others around you accountable for meaningful results. You make clean iterate/pivot/stop decisions based on evidence, not attachment
• Adaptable to change. You select for change, not against it. You jump in where needed, working across team boundaries without waiting for permission. You are humble, low-ego, and biased toward action. You bring curiosity to ambiguity, not anxiety
• Excited about the AI transformation. Not anxious about it. You believe this is the most interesting moment in modern design careers, and you want to help shape what an AI-first design organization looks like both at Babylist and as a category
• Experience designing and building for e-commerce, marketplace, or registry products where trust, clarity, and emotional tone matter as much as conversion
• Experience with a modern frontend stack. React, React Native, Swift UI, or equivalent. You have opinions about component architecture and know how to build for maintainability
• A background in motion design, animation, or advanced CSS. You know how to make interfaces feel alive without making them feel slow
• Experience building or significantly contributing to a design system used across multiple products and platforms