Senior Product Line Manager - Cannula and Biomaterials

Nordson Medical, a global leader in Interventional Solutions, is seeking an experienced Senior Product Line Manager to oversee product planning and execution throughout the product lifecycle. This role involves collaborating with various teams to ensure product goals align with company objectives while maximizing revenue and customer satisfaction.

Responsibilities:

• Develop and execute product line strategy aligned with business growth objectives and evolving clinical needs
• Analyze market trends, customer feedback, competitive intelligence, and clinical data to identify and prioritize growth opportunities
• Collaborate with the strategy & growth leader on innovation pipeline, new market entry, strategic partnerships, and potential acquisition targets
• Collaborative development of the product line Roadmap with the commercial team and technical team to clearly communicate the vision and value of the portfolio to the organization
• Lead full product lifecycle management from concept through end-of-life, including VOC gathering, clinical validation, and roadmap execution
• Develop and maintain a prioritized list of customer requirements and optimize the portfolio for profitability, focus, and clinical impact
• Provide ongoing financial and technical justification for product development and enhancement initiatives
• Ensure key product features and benefits are clearly communicated to the Sales Channel and supported by an effective marketing plan
• Develop product positioning, messaging, and value propositions highlighting differentiated clinical and economic benefits
• Coordinate the creation of sales and marketing tools including brochures, pitch decks, sales aids, and training materials
• Lead KOL engagement and support clinical studies that showcase product superiority and drive adoption
• Develop go-to-market and regional launch plans in coordination with Sales and distribution partners
• Owns the pricing strategy to maximize profitability and competitiveness
• Develops annual revenue forecasts and monitor performance against annual objectives
• Leverage sales, pricing, and market data to shape strategy and inform business decisions
• Lead competitive landscape analysis to inform go-to-market plans and pricing strategy
• Contribute to business case development for product enhancements, regional launches, and service offerings
• Work closely with Sales & Service, R&D, Regulatory, Quality, Manufacturing, Marketing, and Operations to deliver high-impact products on time and on budget
• Support launch readiness, Channel education initiatives and internal alignment on strategy and execution
• Identify and evaluate strategic acquisition targets to complement and expand product lines
• Stay informed on market dynamics and maintain ongoing communication to gather technical, financial, and commercial insights
• Perform other duties as assigned

Requirements:

• Bachelor's degree in engineering, life sciences, marketing, or business required
• Minimum of 5+ years in the medical device industry, ideally in a field that supports interventional devices (Supplier or OEM)
• Demonstrated success in product management, strategic marketing, and experience leading cross functional teams to develop and execute product portfolio strategies
• Strong business acumen and the ability to effectively present the organization and its products and respond to questions from groups of customers, managers, and internal
• Excellent verbal, written, and presentation skills with a professional demeanor and customer-centric mindset
• MBA or advanced technical degree preferred
• Knowledge of Interventional Medical procedures preferred
• Expertise in market segmentation, competitive analysis, and value-based pricing and messaging
• Proficient in Excel-based financial modeling, Power BI dashboards, and market modeling techniques