Kalkomey Enterprises is a trusted guide to outdoor success, providing education and technology platforms for outdoor enthusiasts. The Senior Growth Product Designer will own the design of landing pages and onboarding experiences while collaborating with a Growth Product Manager to analyze A/B experiments and enhance user engagement.
Responsibilities:
- Design and iterate on landing pages, onboarding experiences, upsell flows, and conversion-focused UI across Kalkomey's web products
- Partner with the Growth Product Manager to design, run, and analyze A/B and multivariate experiments
- Use analytics tools (Mixpanel, Amplitude), heatmaps (Hotjar, FullStory), and session data to inform design decisions — not just validate them after the fact
- Build and maintain a design system that empowers engineers and PMs to work faster, with an eye toward AI-assisted design tooling
- Translate data signals into clear design hypotheses, and turn those hypotheses into testable prototypes quickly
- Own your work from brief to launch — collaborating with engineers directly in Figma and in code review where relevant
- Contribute to a growing design culture by raising the bar for craft, clarity, and decision-making across the product org
Requirements:
- 5+ years of product design experience, with a meaningful portion focused on growth, conversion, or marketing-adjacent work
- A portfolio that shows real user-facing work and the thinking behind it — what you were trying to learn, what the data showed, and what you did next
- Previous experience designing growth and conversion funnels that achieve business goals while addressing user needs
- Strong Figma skills, including component-based design and design system development
- An AI-forward mindset — you're actively exploring how AI tools can accelerate design workflows, design system usage, and prototyping
- Ability to think in systems: you understand how individual UI decisions compound across a product
- A bachelor's degree in design, HCI, visual communication, or a related field is preferred, but portfolio and experience speak louder
- Comfort with experimentation platforms (Optimizely, VWO, or similar) and web analytics tools (Mixpanel, Amplitude)
- You have a background in or genuine curiosity about the outdoors — our users are hunters, anglers, boaters, and snowmobilers