Senior Product Marketing Manager, Life360 Ads

Life360 is a company dedicated to keeping people close to their loved ones through innovative technology. They are seeking a Senior Product Marketing Manager to lead the go-to-market strategy for their advertising products, working closely with various departments to translate complex product offerings into compelling narratives for marketers and partners.

Responsibilities:

• Own GTM strategy for Life360’s advertising products and solutions across Direct and Self-serve (SS) business lines — from audience and data products to programmatic, CTV, online video, and native — including how each is positioned, packaged, and commercialized
• Build the messaging frameworks, positioning, and category narrative that differentiate Life360 Ads, and keep them consistent across every surface, seller, and slide
• Translate audience, identity, measurement, and household reach into compelling, plain-language value propositions for marketers and their agencies
• Partner with Product Management to influence the roadmap, define launch readiness, and make sure what we build is something the market is ready to buy
• Own launch plans end to end for new ad products and capabilities, coordinating across Product, Engineering, Data Science, Partnerships, Sales, and Comms
• Define packaging and commercialization strategies in partnership with Sales and Revenue
• Create the sales collateral that closes deals — one-sheets, pitch decks, case studies, FAQs, objection handling, and training — and make it easy to find and use
• Equip sales teams with market insight and competitive intelligence so reps walk into every room sharper than the competition
• Conduct customer and market research to pressure-test positioning, surface unmet needs, and feed product strategy
• Establish and monitor the KPIs — alongside qualitative market feedback — that tell us how our products are landing and where to iterate

Requirements:

• 8+ years of experience, with a strong B2B product marketing background
• Deep experience in AdTech and/or MarTech, including hands-on familiarity with DSPs, SSPs, measurement, identity, targeting, attribution, and the broader programmatic ecosystem
• A track record of bringing technical advertising products to market — and seeing them adopted, not just launched
• Demonstrated command of programmatic advertising, Connected TV, online video, and native, plus audience and data products
• Retail Media Network (RMN) experience, O&O (Owned & Operated) publisher background, and App publishing expertise
• Proven ability to influence senior stakeholders and align cross-functional teams without owning them
• Exceptional storytelling and communication skills — you can take something genuinely complex and make it land in one sentence
• Experience with at-home / household-level targeting and the privacy and identity landscape shaping its future
• Background at a DSP, SSP, streaming/CTV platform, measurement or identity provider, or another high-growth ad platform
• Experience standing up product marketing inside a new or fast-scaling advertising business
• A point of view on where deterministic, first-party, privacy-forward advertising is headed