Senior Manager, Go-to-Market Growth Strategy

Credit Acceptance is an award-winning company recognized for its exceptional workplace culture and dedication to team success. They are seeking a Senior Manager, Go-to-Market Growth Strategy to define and operationalize sales strategies that drive dealer and revenue growth, collaborating with various teams to ensure alignment and effectiveness in execution.

Responsibilities:

• Synthesize inputs from Product Marketing and GTM Analytics to define clear, actionable Sales strategies
• Translate value propositions, segmentation, and opportunity sizing into focused direction for the Sales organization
• Ensure alignment between product intent, market opportunity, and Sales execution priorities
• Define how Sales behavior must change to deliver growth across key initiatives
• Design repeatable Sales strategies that clarify target dealers, outreach approach, and required field actions
• Translate product positioning into clear messaging frameworks for Sales teams to use in dealer interactions
• Define where Sales should spend time across segments, initiatives, and dealer opportunities
• Establish prioritization frameworks that guide resource allocation and field focus
• Ensure Sales is not overloaded with competing priorities and that initiatives are sequenced for maximum impact
• Partner with GTM Analytics to validate segmentation logic and opportunity sizing
• Translate segmentation into clear Sales strategies, including dealer prioritization and reason code frameworks
• Define requirements for CRM workflows needed to operationalize segmentation in the field
• Partner with Product Marketing to translate product value propositions into Sales strategies
• Define targeting, sequencing, and Sales strategies for key product and pricing initiatives, including DealerTrack, Franchise Comeback, and DVM
• Participate in CVTs to ensure alignment between product development and Sales strategy
• Partner with Sales Enablement to ensure Sales strategies are clearly operationalized and executed in the field
• Align on rollout approaches, expectations, and execution requirements for each initiative
• Monitor adoption and identify execution gaps, risks, and inconsistencies
• Drive accountability by escalating issues, providing feedback, and recommending adjustments to improve performance
• Define success metrics for Sales strategies, including adoption, behavior change, and revenue impact
• Partner with GTM Analytics and Sales Enablement to evaluate performance and identify insights
• Continuously refine strategies based on field results and feedback
• Partner closely with Sales leadership, Product Marketing, GTM Analytics, and Sales Enablement to ensure alignment
• Drive clarity and alignment across teams working on complex, cross-functional initiatives
• Influence decision-making and resolve ambiguity to ensure strategies are actionable and effective

Requirements:

• Bachelor's degree in Business, Marketing, Economics, Strategy, or a related field
• 4–8 years of experience in strategy consulting, GTM strategy, product marketing, or a related role
• Experience working with or alongside Sales organizations in a B2B environment
• Demonstrated experience translating strategy into execution-oriented plans
• Familiarity with CRM systems, analytics tools, and GTM operating models is a plus