Director, Product Marketing

RedSeal, Inc. is a pioneer in proactive exposure management, helping organizations secure their hybrid digital environments. They are seeking a Director of Product Marketing who will be responsible for shaping promotion strategies, articulating value, and enabling the sales team to effectively communicate outcomes to target audiences.

Responsibilities:

• Scale our product marketing function (and core processes) with a focus on driving pipeline, solution value, and customer value realization
• Be the specialist on our existing customers and potential buyers and influencers, shaping personas, key use cases and industry specific scenarios
• Establish the positioning of RedSeal solutions, including developing and maintaining our key differentiators, value propositions, and messaging
• Cultivate a solid understanding of our shifting competitor landscape by developing and sharing market insights on key competitors. win/loss analysis, battle
• Work with product and sales teams to coordinate and lead the development and implementation of end-to-end launch plans for new features, products, and technology integrations
• Drive the strategic GTM direction for enterprise market growth, including developing core use cases, buyer messaging, and sales plays
• Enable our sales teams with customer value oriented materials such as pitch decks, objection handling, RFP templates, website copy, long form content, blogs, collateral, stats and facts, and demo videos
• Manage and ensure the success of customer engagement initiatives, including advocacy, references, and community
• Stay ahead of exposure management trends and emerging threats, ensuring messaging and content remain timely and impactful
• Influence product roadmap by incorporating insights from analysts, market research, competitive developments, customer feedback, and hands-on exploration of the platform
• Set clear goals and product marketing Key Performance Indicators with support from the team

Requirements:

• 10+ years of experience in cybersecurity
• 5+ years in product marketing, preferably in smaller organizations
• Understanding of Networking and Network Technologies, malware and threat actors, process-based security controls, vulnerability management, and exposure management
• Knowledge of a various security frameworks including Zero Trust, Continuous Threat Exposure Management (CTEM) and compliance frameworks including STIG, CIS, PCI DSS, NERC CIP, and CMMC
• Fluency in recent news, cybersecurity trends, and regulatory changes and able to translate that knowledge into concrete strategic actions
• Strong imagination, instincts and judgment in transforming complex topics and information into captivating, relevant marketing content
• Strong organizational and project management skills to effectively lead multiple partners and projects with tight deadlines
• Success in developing strong internal and external relationships
• Proven ability to thrive in a fast-paced environment and continuously adapt to new challenges and dynamic priorities
• Excellent written and verbal communication skills
• Excellent technical skills – MS Office (specifically advanced Excel and PowerPoint), and sales and marketing tools (Salesforce.com, HubSpot)