Senior Product Manager, Monetization & Growth

Crunchbase is a predictive solution that provides intelligence on private companies, powered by live private company data and AI. The Senior Product Manager, Monetization & Growth will own key product experiences that drive customer acquisition, conversion, monetization, expansion, and retention across Crunchbase's product-led growth motion.

Responsibilities:

• Own product experiences and systems that influence acquisition, conversion, monetization, expansion, and retention
• Develop and evolve monetization strategies across pricing, packaging, subscriptions, billing, and account growth experiences
• Identify opportunities to improve customer value realization while driving business growth
• Prioritize initiatives based on customer impact, revenue opportunity, and strategic alignment
• Lead the design, testing, and optimization of pricing and packaging models across products and customer segments
• Own product requirements and execution for pricing, packaging, billing, checkout, upgrade, downgrade, and cancellation experiences
• Partner with Engineering and Finance to ensure accurate implementation of monetization systems and policies
• Monitor pricing performance and recommend changes based on customer behavior, market dynamics, and business goals
• Own self-service growth opportunities across the customer journey, including acquisition, onboarding, activation, conversion, and expansion
• Identify and optimize friction points within key conversion funnels
• Partner with Marketing and Revenue teams to improve growth experiences across web, product, and lifecycle touchpoints
• Evaluate emerging opportunities such as AI search, answer engine optimization (AEO), and new customer acquisition channels
• Own enterprise administration capabilities that support team management, user provisioning, permissions, billing administration, and account governance
• Partner with Revenue and Customer Success teams to identify opportunities that improve account expansion and team adoption
• Improve administrative experiences that support both self-service and sales-assisted customer motions
• Leverage analytics, experimentation, and AI-powered tools to understand customer behavior, usage patterns, conversion drivers, and pricing sensitivity
• Define success metrics and monitor business performance across monetization and growth initiatives
• Use data and customer research to identify opportunities and validate product decisions
• Utilize AI-enabled tools to accelerate research, analysis, experimentation, and product development workflows
• Partner closely with Engineering, Design, Revenue Operations, Marketing, Finance, Sales, and Customer Success to deliver growth and monetization initiatives
• Align stakeholders around priorities, success metrics, and business outcomes
• Communicate product strategy, tradeoffs, progress, and results to technical and non-technical audiences
• Performs other related duties as assigned

Requirements:

• Bachelor's degree in Business, Economics, Data Analytics, Computer Science, Engineering, or a related field preferred
• 5+ years of Product Management experience with ownership of monetization, pricing, growth, billing, subscriptions, or related product areas
• Ideally includes owning payment or billing systems at meaningful scale (e.g. $10M+ ARR)
• Experience optimizing self-service customer journeys, including onboarding, conversion, checkout, upgrade, expansion, and retention experiences
• Experience with subscription, usage-based, or hybrid SaaS business models
• Experience leveraging experimentation, analytics, and customer research to drive product decisions
• Experience working cross-functionally with Revenue, Finance, Marketing, and Customer Success teams
• Strong understanding of product-led growth, monetization, pricing, packaging, and subscription business models
• Strong analytical skills with the ability to translate data into actionable product insights
• Experience designing and optimizing customer journeys, conversion funnels, and growth experiences
• Understanding of experimentation frameworks and data-driven product decision making
• Strong product management fundamentals, including discovery, prioritization, delivery, and measurement
• Ability to balance customer experience, business outcomes, and technical constraints
• Demonstrated curiosity and comfort using AI tools to improve productivity, research, and decision making
• Strong communication and stakeholder management skills
• Ability to operate effectively in ambiguous and evolving problem spaces
• Experience with enterprise administration, account management, team management, or governance capabilities preferred
• Domain expertise in SaaS, data platforms, sales intelligence, fintech, venture, or marketplace businesses preferred
• Bonus points for candidates who have architected and launched new pricing tiers or usage based models