Crunchbase is a predictive solution that provides intelligence on private companies, powered by live private company data and AI. The Senior Product Manager, Monetization & Growth will own key product experiences that drive customer acquisition, conversion, monetization, expansion, and retention across Crunchbase's product-led growth motion.
Responsibilities:
- Own product experiences and systems that influence acquisition, conversion, monetization, expansion, and retention
- Develop and evolve monetization strategies across pricing, packaging, subscriptions, billing, and account growth experiences
- Identify opportunities to improve customer value realization while driving business growth
- Prioritize initiatives based on customer impact, revenue opportunity, and strategic alignment
- Lead the design, testing, and optimization of pricing and packaging models across products and customer segments
- Own product requirements and execution for pricing, packaging, billing, checkout, upgrade, downgrade, and cancellation experiences
- Partner with Engineering and Finance to ensure accurate implementation of monetization systems and policies
- Monitor pricing performance and recommend changes based on customer behavior, market dynamics, and business goals
- Own self-service growth opportunities across the customer journey, including acquisition, onboarding, activation, conversion, and expansion
- Identify and optimize friction points within key conversion funnels
- Partner with Marketing and Revenue teams to improve growth experiences across web, product, and lifecycle touchpoints
- Evaluate emerging opportunities such as AI search, answer engine optimization (AEO), and new customer acquisition channels
- Own enterprise administration capabilities that support team management, user provisioning, permissions, billing administration, and account governance
- Partner with Revenue and Customer Success teams to identify opportunities that improve account expansion and team adoption
- Improve administrative experiences that support both self-service and sales-assisted customer motions
- Leverage analytics, experimentation, and AI-powered tools to understand customer behavior, usage patterns, conversion drivers, and pricing sensitivity
- Define success metrics and monitor business performance across monetization and growth initiatives
- Use data and customer research to identify opportunities and validate product decisions
- Utilize AI-enabled tools to accelerate research, analysis, experimentation, and product development workflows
- Partner closely with Engineering, Design, Revenue Operations, Marketing, Finance, Sales, and Customer Success to deliver growth and monetization initiatives
- Align stakeholders around priorities, success metrics, and business outcomes
- Communicate product strategy, tradeoffs, progress, and results to technical and non-technical audiences
- Performs other related duties as assigned
Requirements:
- Bachelor's degree in Business, Economics, Data Analytics, Computer Science, Engineering, or a related field preferred
- 5+ years of Product Management experience with ownership of monetization, pricing, growth, billing, subscriptions, or related product areas
- Ideally includes owning payment or billing systems at meaningful scale (e.g. $10M+ ARR)
- Experience optimizing self-service customer journeys, including onboarding, conversion, checkout, upgrade, expansion, and retention experiences
- Experience with subscription, usage-based, or hybrid SaaS business models
- Experience leveraging experimentation, analytics, and customer research to drive product decisions
- Experience working cross-functionally with Revenue, Finance, Marketing, and Customer Success teams
- Strong understanding of product-led growth, monetization, pricing, packaging, and subscription business models
- Strong analytical skills with the ability to translate data into actionable product insights
- Experience designing and optimizing customer journeys, conversion funnels, and growth experiences
- Understanding of experimentation frameworks and data-driven product decision making
- Strong product management fundamentals, including discovery, prioritization, delivery, and measurement
- Ability to balance customer experience, business outcomes, and technical constraints
- Demonstrated curiosity and comfort using AI tools to improve productivity, research, and decision making
- Strong communication and stakeholder management skills
- Ability to operate effectively in ambiguous and evolving problem spaces
- Experience with enterprise administration, account management, team management, or governance capabilities preferred
- Domain expertise in SaaS, data platforms, sales intelligence, fintech, venture, or marketplace businesses preferred
- Bonus points for candidates who have architected and launched new pricing tiers or usage based models