Senior Email & Lifecycle Marketing Manager

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. They are seeking a strategic, execution-oriented Senior Email & Lifecycle Marketing Manager to own and evolve how they engage prospects and customers across every stage of their journey, while architecting scalable lifecycle infrastructure to boost conversion rates and accelerate pipeline generation.

Responsibilities:

• Design and execute end-to-end global lifecycle marketing programs, including lead nurture, onboarding, re-engagement, and expansion workflows across email and owned channels to maximize customer lifetime value
• Own the global promotional send calendar, audience segmentation, and frequency management to spike engagement across prospect and customer segments while keeping deliverability spotless
• Build and manage marketing automation architecture—including orchestration flows and trigger-based workflows—to continuously increase Lead-to-MQL conversion
• Own email channel strategy and performance, deploying rigorous A/B testing frameworks and deliverability optimizations to ensure our messages consistently hit the inbox
• Own email and lifecycle program reporting, building dashboards that track channel health so you can translate campaign data into clear, actionable insights for cross-functional stakeholders
• Develop and maintain audience segmentation models that enable personalized, relevant communication at scale across prospect and customer databases
• Partner with Marketing Operations, Integrated Marketing, Performance Marketing, and Sales to lock step with pipeline targets and broader campaign calendars

Requirements:

• Proven expertise in lifecycle marketing, email marketing strategy, and marketing automation—with a track record of building programs that measurably improve funnel conversion
• Prior working experience with marketing automation platforms (e.g., HubSpot, Marketo, or equivalent) and CRM systems, including building complex workflow logic and database segmentation
• Strong analytical mindset with the ability to independently evaluate program performance, translate data findings into optimizations, and communicate results clearly to stakeholders
• Experience collaborating cross-functionally with Performance Marketing, Integrated Marketing, Marketing Operations, Design, Regional Marketing, and Revenue Operations teams in a fast-paced environment
• Demonstrated ability to manage multiple programs simultaneously, balance strategic thinking with hands-on execution, and operate with autonomy in a remote-first organization
• Experience managing global or multi-region email programs