Leadership Now Project is a membership organization of business leaders committed to protecting democracy. They are seeking a creative, execution-oriented Marketing & Audience Engagement Manager to grow and engage their external audience across digital channels, focusing on social media, newsletters, and targeted marketing strategies.
Responsibilities:
- Manage day-to-day execution of Leadership Now’s external social media channels, including LinkedIn, Substack, Instagram, and emerging platforms
- Test and refine post structure and assets
- Draft, schedule, and publish social content tied to events, rapid response moments, research, media coverage, and organizational priorities
- Repost Leadership Now member content (working in tandem with our membership lead)
- Support live event social coverage and real-time amplification during major convenings and briefings
- Maintain content calendars with Director of Content and coordinate approvals across teams
- Help translate longer-form reports and events into compelling digital content and audience-friendly formats (creating graphics to A/B test)
- Support execution of external newsletters and email campaigns
- Format newsletter copy, headlines, calls to action, and audience updates
- Assist with audience segmentation and list management efforts
- Track engagement metrics including open rates, click-through rates, subscriber growth, and content performance
- Support promotion of Leadership Now events, initiatives, and announcements across owned channels
- Assist with newsletter production, scheduling, testing, and quality control
- Own news content on the Leadership Now website (WordPress): publishing blog posts, member spotlights, press items, and op-eds
- Manage the monthly insights and homepage featured rotation
- Apply basic on-page SEO and improve organic discoverability of reports, Business Plan for America and other policy content
- Repackage long-form reports and events into web and social assets working with product leads for those items
- Triage and route inbound website requests in coordination with the operations team
- Support targeted audience outreach and paid social campaigns
- Assist with audience targeting, A/B testing, reporting, and campaign optimization
- Work with external partners on digital advertising execution
- Monitor performance metrics and identify opportunities to improve reach and engagement
- Support experimentation with new audience growth and engagement strategies
- Help maintaining marketing calendars and campaign timelines
- Support promotion for events, virtual briefings, reports, and organizational initiatives
- Identify opportunities to repurpose long-form content into digital and social assets
- Assist with light graphic coordination and content packaging as needed
Requirements:
- 5–7 years of experience in marketing, audience development, communications, media, digital strategy, or related fields
- Strong writing and editing skills with the ability to adapt tone across platforms
- Experience executing social media and newsletter initiatives for a brand, media organization, nonprofit, or mission-driven company
- Familiarity with digital marketing and paid audience targeting strategies
- Experience with email marketing platforms, social scheduling tools, and analytics dashboards
- Strong organizational skills and ability to manage multiple projects simultaneously
- Comfortable working in fast-paced, news-driven, or politically adjacent environments
- Interest in business leadership, current events, public policy, media, or civic engagement
- Comfort with digital tools like LinkedIn ad manager, Riverside, Claude and Canva
- Hybrid role with 3 days in NYC preferred, 100% remote a consideration for Denver-based candidates