Sr Marketing Manager- New Member Growth Acquisition Strategy

BECU is a financial institution committed to serving its members and communities. They are seeking a Senior Marketing Manager to develop strategies for new member acquisition, blending data, creativity, and market awareness to drive sustainable growth and engagement.

Responsibilities:

• Shape Growth & Acquisition Strategy: You’ll design integrated customer acquisition strategies that align with growth, revenue, engagement, and profitability goals across products and channels
• Drive Channel & Audience Strategy: You’ll define channel strategies and recommend target audiences, channel mix, and investment levels to maximize reach and effectiveness across digital and traditional platforms
• Turn Insights into Actionable Plans: You’ll translate business goals into clear marketing plans, forecasts, and performance targets that guide execution and success
• Forecasting & Performance Planning: You’ll lead forecasting efforts, membership planning, and projections—ensuring strategies are grounded in data and aligned with enterprise goals
• Design Offer & Campaign Strategies: You’ll build and refine offer strategies and go-to-market approaches that resonate with member needs and drive measurable outcomes
• Optimize Marketing Performance: You’ll analyze ROI, CAC, and channel performance to continuously improve effectiveness, making data-driven adjustments and balancing key tradeoffs
• Evaluate Market & Competitive Landscape: You’ll conduct competitive analysis and assess market trends, customer demand, and emerging opportunities to inform strategy
• Collaborate Across Teams: You’ll partner with Product, Marketing, Analytics, Finance, and Operations to ensure strategies are integrated, scalable, and aligned to business objectives
• Manage Budgets & Financial Performance: You’ll oversee marketing budgets, ensuring effective allocation, accurate tracking, and alignment with strategic priorities
• Influence with Insights: You’ll deliver clear, compelling reporting and executive-level presentations that guide leadership decisions and shape business direction
• Lead & Mentor Others: You’ll foster a culture of innovation, accountability, and collaboration by mentoring team members and strengthening cross-functional partnerships

Requirements:

• Minimum requires a Bachelor's degree in Marketing, Business Administration, Finance, Economics, or Communications, or equivalent education-related experience
• Minimum 6+ years of experience in customer acquisition, strategy, marketing planning, analytics, or consulting roles
• Advanced degree in Marketing or Business Administration preferred
• Excellent business acumen with the ability to research and provide innovative business and competitive analytics, positioning, and strategies toward fulfilling marketing opportunities
• Acquisition marketing experience and demonstrated ability to develop and execute acquisition strategies that support growth, revenue, and profitability objectives
• Excellent written and presentation skills, including presentation development and delivery
• Demonstrated ability to lead and inspire cross-functional collaboration, relationship building, influence, and negotiation
• Analytical skills with experience evaluating market opportunities, customer segments, and channel performance
• Background in consumer financial services (e.g., banking, lending, credit cards, insurance, fintech, or wealth)
• Excellent project management skills with a strong service focus and ability to manage multiple projects and deliverables