Marketing & Audience Engagement Manager

Leadership Now Project is seeking a Marketing & Audience Engagement Manager to grow and engage its external audience across digital channels. The role executes social media, newsletters, website publishing, targeted marketing, and campaign support to advance organizational visibility, audience growth, event promotion, and member engagement.

Responsibilities:

• Manage day-to-day execution of Leadership Now’s external social media channels, including LinkedIn, Substack, Instagram, and emerging platforms
• Test and refine post structure and assets
• Draft, schedule, and publish social content tied to events, rapid response moments, research, media coverage, and organizational priorities
• Repost Leadership Now member content (working in tandem with our membership lead)
• Support live event social coverage and real-time amplification during major convenings and briefings
• Maintain content calendars with Director of Content and coordinate approvals across teams
• Help translate longer-form reports and events into compelling digital content and audience-friendly formats (creating graphics to A/B test)
• Support execution of external newsletters and email campaigns
• Format newsletter copy, headlines, calls to action, and audience updates
• Assist with audience segmentation and list management efforts
• Track engagement metrics including open rates, click-through rates, subscriber growth, and content performance
• Support promotion of Leadership Now events, initiatives, and announcements across owned channels
• Assist with newsletter production, scheduling, testing, and quality control
• Own news content on the Leadership Now website (WordPress): publishing blog posts, member spotlights, press items, and op-eds
• Manage the monthly insights and homepage featured rotation
• Apply basic on-page SEO and improve organic discoverability of reports, Business Plan for America and other policy content
• Repackage long-form reports and events into web and social assets working with product leads for those items
• Triage and route inbound website requests in coordination with the operations team
• Support targeted audience outreach and paid social campaigns
• Assist with audience targeting, A/B testing, reporting, and campaign optimization
• Work with external partners on digital advertising execution
• Monitor performance metrics and identify opportunities to improve reach and engagement
• Support experimentation with new audience growth and engagement strategies
• Help maintaining marketing calendars and campaign timelines
• Support promotion for events, virtual briefings, reports, and organizational initiatives
• Identify opportunities to repurpose long-form content into digital and social assets
• Assist with light graphic coordination and content packaging as needed

Requirements:

• 5–7 years of experience in marketing, audience development, communications, media, digital strategy, or related fields
• Strong writing and editing skills with the ability to adapt tone across platforms
• Experience executing social media and newsletter initiatives for a brand, media organization, nonprofit, or mission-driven company
• Familiarity with digital marketing and paid audience targeting strategies
• Experience with email marketing platforms, social scheduling tools, and analytics dashboards
• Strong organizational skills and ability to manage multiple projects simultaneously
• Comfortable working in fast-paced, news-driven, or politically adjacent environments
• Interest in business leadership, current events, public policy, media, or civic engagement
• Comfort with digital tools like LinkedIn ad manager, Riverside, Claude and Canva