Social Media Content Marketing Intern

NetEase Games is seeking a passionate and creative Social Media Content Marketing Intern to join their Global Marketing team. The intern will support social media content planning, trend monitoring, and community-focused initiatives across key platforms, while working closely with the User Growth team to develop engaging social media campaigns for gaming audiences worldwide.

Responsibilities:

• Monitor social media platforms including X (Twitter), TikTok, Instagram, YouTube, Reddit, and Discord to identify emerging trends, viral content formats, and relevant gaming conversations
• Track platform updates, creator activities, and audience interests within gaming communities
• Support content planning by researching social media trends, gaming culture, internet memes, and entertainment topics
• Assist in brainstorming content ideas and campaign concepts tailored for gaming audiences
• Identify timely opportunities to connect game content with broader social media conversations
• Research gaming creators, influencers, streamers, and community trends across English Community
• Monitor competitor and industry social channels to identify best practices and content opportunities
• Support influencer and community-related initiatives as needed
• Assist with content calendar management, publishing coordination, and campaign tracking
• Support the preparation of social media copy, screenshots, and other platform assets
• Help collect and organize performance data from social media campaigns
• Support the development and execution of localized social media initiatives for English-speaking audiences, ensuring content is culturally relevant, engaging, and aligned with community interests
• Review social content and community communications from a cultural sensitivity perspective, helping ensure messaging is appropriate and well received by audiences
• Monitor content performance and engagement metrics
• Assist in preparing reports and identifying content trends, audience preferences, and optimization opportunities

Requirements:

• Currently pursuing or recently completed a Bachelor's degree in Marketing, Communications, Media, Business, Social Sciences or a related field
• Passion for video games, with a strong interest in action RPGs, open-world games, and online gaming communities. Familiarity with Where Winds Meet or the Wuxia genre is highly desirable
• Active user of social media platforms such as TikTok, Instagram, YouTube, Reddit, and X (Twitter)
• Strong understanding of English-speaking social media culture, internet trends, memes, and platform-specific content formats
• Demonstrates cultural awareness and sensitivity when engaging with global gaming communities and creating content for diverse audiences
• Strong awareness of gaming creators, influencers, streamers, and the broader gaming content ecosystem in English Community
• Excellent written and verbal communication skills in English
• Self-motivated, organized, and eager to learn in a fast-paced environment
• Proficient in Chinese is highly preferred as the position will have cross team working with game development in China