Marketing Manager

BPM-PR Firm is a dynamic and award-winning PR agency specializing in strategic communication solutions for clients across various industries. We are seeking a talented and experienced Marketing Manager to shape the agency's marketing strategies and execute campaigns that enhance brand visibility and drive business growth.

Responsibilities:

• Develop Marketing Strategies: Collaborate with the leadership team to create comprehensive marketing plans aligned with the company's goals and objectives
• Brand Management: Maintain and enhance the agency's brand image through consistent messaging, visual identity, and communication strategies
• Content Creation: Work with teams, approve & or produce engaging content for marketing collateral, including website copy, blog posts, social media content, case studies, and more
• Digital Marketing: Oversee digital marketing efforts, including SEO, SEM, email marketing, social media management, and online advertising campaigns
• Client Acquisition: Identify and pursue opportunities to attract new clients through targeted marketing initiatives and lead generation tactics
• Campaign Execution: Coordinate the execution of marketing campaigns, ensuring timely delivery and alignment with project objectives and client expectations
• Market Research: Conduct market research and competitive analysis to identify industry trends, opportunities, and potential areas for growth
• Analytics and Reporting: Monitor the performance of marketing initiatives, track key metrics, and provide regular reports to evaluate effectiveness and inform decision-making
• Manage Advertising Teams and Campaigns: Lead and oversee advertising teams and campaigns, including LinkedIn advertising, outside advertising, PPC, and additional recommendations. Ensure the development and execution of effective advertising strategies to reach target audiences and drive engagement and conversions
• Collaboration: Work closely with internal teams, including sales, creative professionals, and PR specialists, to integrate marketing efforts and deliver cohesive client solutions
• Budget Management: Manage the marketing budget effectively, allocating resources efficiently to maximize ROI and achieve strategic objectives
• Source and Manage Social Media Team: Recruit, train, and manage a team of social media specialists responsible for creating and curating content, engaging with followers, and implementing social media strategies across various platforms
• Social Media Strategy: Develop and implement social media strategies to increase brand awareness, drive engagement, and generate leads, ensuring consistency with overall marketing objectives
• Content Calendar: Create and maintain a content calendar for each quarter outlining key themes, campaigns, and promotional activities to ensure a consistent marketing schedule
• Approve Weekly Social Media Campaigns: Review and approve weekly social media campaigns proposed by the social media team, providing feedback and guidance to ensure alignment with brand messaging and marketing objectives
• Manage and Create Branding Guidelines: Develop and maintain comprehensive branding guidelines that encompass visual identity, tone of voice, messaging, and brand positioning. Ensure consistency in brand representation across all marketing channels and materials
• Manage Advertising and PPC Teams: Lead and oversee advertising and PPC teams, ensuring the development and execution of effective paid advertising strategies to drive traffic, leads, and conversions
• Announce New Clients: Develop and implement strategies to announce new client acquisitions, leveraging various channels and internal PR resources such as press releases, social media, and email newsletters to highlight our expanding client portfolio
• Email Marketing: Oversee the planning, execution, and optimization of email marketing campaigns to nurture leads, engage clients, and promote agency services
• Award Submissions: Identify relevant industry awards and manage the submission process to showcase our agency's achievements, campaigns, and talent
• Manage Blog and Outside Op Editorials for SEO Purposes: Oversee the creation and publication of blog content and outside op editorials, collaborating with internal and external contributors to generate SEO-friendly content that drives organic traffic and enhances brand visibility
• Performance Tracking: Monitor advertising and PPC campaign performance, email marketing metrics, blog traffic, and SEO performance. Analyze data and adjust strategies as needed to optimize results and achieve marketing objectives

Requirements:

• Bachelor's degree in Marketing, Communications, or related field
• Proven experience (7+ years) in marketing, preferably within the PR or advertising industry
• Strong understanding of digital marketing channels and tools, including SEO, SEM, social media, email marketing, PPC advertising, and analytics platforms
• Excellent written and verbal communication skills, with the ability to craft compelling content and articulate ideas effectively
• Strategic thinker with a creative mindset and the ability to develop innovative marketing strategies
• Analytical mindset with the ability to interpret data, generate insights, and optimize campaigns for performance
• Strong project management skills with the ability to multitask, prioritize, and meet deadlines in a fast-paced environment
• Demonstrated leadership abilities and the capacity to collaborate effectively with cross-functional teams
• Master's degree
• Proficiency in marketing software and tools (e.g., HubSpot, Google Analytics, Adobe Creative Suite)