Senior Manager, Marketing Operations

James Moore & Co. is a leading public accounting and business consulting firm focused on helping clients grow. They are seeking a Senior Manager, Marketing Operations to lead the systems, processes, data, and technology that drive the firm's marketing and business development efforts, optimizing technology and improving data-driven decision making.

Responsibilities:

• Oversee the execution of sales and marketing strategies within CRM and outbound marketing platforms to support revenue growth and lead generation efforts
• Manage the design, administration, and optimization of the firm's CRM system to ensure efficiency and scalability
• Direct the use and integration of marketing technology platforms across the department
• Lead firmwide adoption and optimization of sales and marketing technologies to improve operational effectiveness
• Evaluate existing technology solutions and recommend enhancements, additions, or replacements as needed
• Ensure the availability, accuracy, and accessibility of customer and prospect data across systems
• Establish and maintain data governance standards and best practices
• Utilize analytics and reporting tools to measure campaign performance, pipeline activity, and marketing effectiveness
• Develop reporting frameworks and dashboards that support informed business decisions and strategic planning
• Monitor key performance indicators and provide actionable insights to leadership
• Collaborate with the Chief Growth Officer to develop and implement scalable marketing processes and operational best practices
• Identify opportunities to improve efficiency through automation, technology enhancements, and workflow optimization
• Develop training materials and documentation to support consistent adoption of marketing systems and processes
• Drive continuous improvement initiatives that strengthen marketing and business development operations
• Manage and develop marketing team members while fostering a culture of accountability, collaboration, and continuous learning
• Prioritize departmental initiatives and resources to ensure high-quality execution
• Provide coaching, mentorship, and professional development opportunities for team members
• Promote innovation and operational excellence throughout the marketing function
• Partner with business development, industry, and service line leaders to support firm growth initiatives
• Collaborate across departments to ensure alignment between marketing, sales, and operational objectives
• Support strategic projects and firmwide initiatives that enhance business performance
• Serve as a trusted advisor on marketing technology, reporting, and operational strategy

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field
• 7+ years of experience in marketing operations, digital marketing, or related roles
• Expert knowledge of HubSpot, including automation, sales tools, integrations, and reporting
• Experience managing CRM systems, marketing technology platforms, and data governance initiatives
• Proven success leading teams and collaborating across departments
• Strong analytical, project management, and process improvement skills
• Proficiency with Microsoft Office Suite or related software
• Master's degree in Marketing, Business Administration, or a related field
• 10+ years of experience in marketing operations, digital marketing, or related roles
• HubSpot Academy Certifications and/or Google Analytics Certification
• Experience with Monday.com, Introhive, PostHog Analytics, Google Analytics, Google Tag Manager, Apollo.io, WordPress, Typeform, LinkedIn Ads, Google Ads, and related platforms
• Prior experience in public accounting or another professional services organization