Kalkomey Enterprises is a leader in outdoor education, providing resources to help individuals safely explore outdoor activities. As a Senior Growth Product Designer, you will be responsible for designing landing pages and onboarding flows, collaborating with a Growth Product Manager to analyze and iterate on design based on data-driven insights.
Responsibilities:
- Design and iterate on landing pages, onboarding experiences, upsell flows, and conversion-focused UI across Kalkomey's web products
- Partner with the Growth Product Manager to design, run, and analyze A/B and multivariate experiments
- Use analytics tools (Mixpanel, Amplitude), heatmaps (Hotjar, FullStory), and session data to inform design decisions — not just validate them after the fact
- Build and maintain a design system that empowers engineers and PMs to work faster, with an eye toward AI-assisted design tooling
- Translate data signals into clear design hypotheses, and turn those hypotheses into testable prototypes quickly
- Own your work from brief to launch — collaborating with engineers directly in Figma and in code review where relevant
- Contribute to a growing design culture by raising the bar for craft, clarity, and decision-making across the product org
Requirements:
- 5+ years of product design experience, with a meaningful portion focused on growth, conversion, or marketing-adjacent work
- A portfolio that shows real user-facing work and the thinking behind it — what you were trying to learn, what the data showed, and what you did next
- Previous experience designing growth and conversion funnels that achieve business goals while addressing user needs
- Strong Figma skills, including component-based design and design system development
- An AI-forward mindset — you're actively exploring how AI tools can accelerate design workflows, design system usage, and prototyping
- Ability to think in systems: you understand how individual UI decisions compound across a product
- A bachelor's degree in design, HCI, visual communication, or a related field is preferred, but portfolio and experience speak louder
- Comfort with experimentation platforms (Optimizely, VWO, or similar) and web analytics tools (Mixpanel, Amplitude)
- You have a background in or genuine curiosity about the outdoors — our users are hunters, anglers, boaters, and snowmobilers