Vice President, Product Management

Instinct Science is at the forefront of veterinary innovation, providing essential tools and software for veterinary practices. The Vice President of Product Management will lead the product organization, translating strategy into actionable roadmaps, and collaborating with various teams to ensure successful product launches and market positioning.

Responsibilities:

• Co-create product strategy with the CPTO and exec team. Your contribution is market insight, customer evidence, and competitive intelligence; your accountability is translating that strategy into a coherent multi-product roadmap
• Drive prioritization across investment themes, balancing near-term revenue and retention impact with the long-term bets that define our moat
• Sequence the portfolio across segments (ER/Specialty, GP, Consolidators) and across our standalone and bundled product lines, so investment, sequencing, and dependencies are clear to everyone running against them
• Own the product operating budget and headcount plan. Make investment trade-offs proactively, with data, and in service of the strategy
• Partner with Sales and Marketing to shape packaging and SKU architecture: how features bundle into tiers, editions, and offerings that map cleanly to customer segments and buying motions
• Contribute to monetization alongside Sales, Marketing, Finance, and the CPTO, supplying value metrics, segment fit, and willingness-to-pay signals as inputs to executive pricing decisions
• Lead launches with Marketing, Sales, and Customer Experience. Positioning, messaging, enablement, and adoption mechanics all matter, and the bar is a launch that actually moves the business
• Support Sales leadership on commercial fit: strategic-account deal support, segment plays, and the productization of new market opportunities
• Lead, coach, and grow the product management and user research teams. Hire exceptional talent, develop the people we have, and set a high bar for craft, judgment, and outcomes
• Run the operating system of the product org: planning cadence, prioritization rituals, discovery and delivery rigor, written communication standards, and the connective tissue with Design and Engineering
• Set the craft bar for how we frame trade-offs, shape initiatives, and measure success, and evolve the practice in an AI-forward environment
• Mature the research function into a real strategic asset, with generative discovery, evaluative testing, and longitudinal customer insight that feeds both product decisions and exec-level customer narrative
• Own performance management and career development, building the leveling, feedback, and growth systems that retain great talent
• Lead rigorous customer discovery: structured interviews, in-clinic time, and decisions grounded in evidence. We treat discovery as an ongoing discipline, not a research sprint that happens before a launch
• Spend real time with customers, clinical stakeholders, and prospects across ER/Specialty hospitals, GP practices, and Consolidator/DSO leadership. Pattern recognition across segments is one of the most valuable things you can produce
• Track the competitive landscape as a living input that shapes roadmap, positioning, and packaging decisions in real time, rather than something we revisit once a quarter
• Align cross-functional partners without direct authority across Engineering, Sales, Marketing, Customer Experience, and Finance. Most of the work happens through influence, and the role is built for someone who is good at it
• Represent product externally with the executives, company, board of directors, customers, prospects, analysts, and at industry events. We need a credible, compelling voice for where Instinct is going and why
• Own outcomes, not outputs. Retention, expansion, activation, win rate, and product-driven NRR are the scoreboard. Help define how the org measures itself, and report against it candidly

Requirements:

• 10+ years in product management, with 5+ years leading product organizations at the Senior Director or VP level
• A track record of scaling product teams through meaningful growth, M&A, or transformation, ideally in vertical SaaS, clinical, healthcare, or another specialized domain
• Demonstrated experience shipping AI-native or AI-enhanced products in a commercial SaaS context, where AI is central to user value rather than a backend implementation detail
• Multi-product portfolio experience. You have managed prioritization, sequencing, and trade-offs across more than one product line or segment
• Demonstrated impact on commercial outcomes: packaging and monetization decisions you helped shape, launches that moved the business, GTM partnerships that paid off
• Experience building or modernizing a user research function into a strategic asset
• Owned a product budget and made real investment trade-offs against business outcomes
• Genuine partnership with GTM functions (Sales, Marketing, Customer Success) and a feel for how product decisions land in the field
• Excellent written and verbal communication. You can write a one-pager that aligns an exec team and walk a customer through a product vision with equal ease
• Bachelor's degree or equivalent experience that demonstrates the same caliber of thinking. An advanced degree is welcome but not expected