DAS Health is a company focused on driving measurable pipeline impact through marketing initiatives. They are seeking a highly organized Field Marketing and Events Manager to lead the strategy, planning, execution, and performance measurement of various marketing events.
Responsibilities:
- Develop and execute an annual events and field marketing strategy aligned with pipeline, brand, and customer growth objectives
- Own the event calendar across trade shows, conferences, webinars, executive roundtables, and virtual programs
- Evaluate event participation and sponsorship opportunities based on audience fit, strategic alignment, and expected ROI
- Build event plans aligned to target audiences, messaging, and campaign objectives
- Lead end-to-end execution of events, including logistics, registration, vendor coordination, and on-site support
- Manage budgets, contracts, timelines, and deliverables to ensure successful execution
- Oversee booth materials, signage, shipping, and inventory
- Ensure a high-quality, consistent brand experience across all event touchpoints
- Partner closely with sales, business development, and marketing teams to drive engagement with target accounts
- Support field marketing initiatives such as executive roundtables, regional programs, and customer events
- Collaborate with sales on pre-event outreach strategies and meeting goals
- Enable sales teams with messaging, positioning, and materials to maximize event impact
- Track key performance metrics including meetings booked, leads generated, pipeline influenced, cost per lead, and ROI
- Analyze results to determine which events to continue, optimize, or eliminate
- Ensure proper lead capture, CRM handoff, and follow-up processes
- Maintain reporting dashboards that connect event activity to revenue outcomes
- Partner with product marketing, content, design, digital, and sales teams to develop campaigns and event assets
- Manage relationships with vendors, agencies, and external partners
- Support executive engagement and represent DAS Health at events
Requirements:
- 5+ years of experience in event marketing, trade show management, or field marketing
- Proven experience owning events end-to-end, from planning through reporting
- Strong ability to measure event performance and ROI, including pipeline impact and conversion metrics
- Experience partnering with sales teams to drive engagement and revenue outcomes
- Strong project management and organizational skills with attention to detail
- Experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot)
- Ability to manage budgets, vendors, and multiple initiatives simultaneously
- Strong communication and collaboration skills
- Willingness to travel as needed for events
- Experience in healthcare IT, healthcare, B2B technology, managed services, cybersecurity, or SaaS
- Experience building event processes, playbooks, or reporting frameworks
- Experience in a high-growth or evolving environment