Field Marketing and Events Manager

DAS Health is a company focused on driving measurable pipeline impact through marketing initiatives. They are seeking a highly organized Field Marketing and Events Manager to lead the strategy, planning, execution, and performance measurement of various marketing events.

Responsibilities:

• Develop and execute an annual events and field marketing strategy aligned with pipeline, brand, and customer growth objectives
• Own the event calendar across trade shows, conferences, webinars, executive roundtables, and virtual programs
• Evaluate event participation and sponsorship opportunities based on audience fit, strategic alignment, and expected ROI
• Build event plans aligned to target audiences, messaging, and campaign objectives
• Lead end-to-end execution of events, including logistics, registration, vendor coordination, and on-site support
• Manage budgets, contracts, timelines, and deliverables to ensure successful execution
• Oversee booth materials, signage, shipping, and inventory
• Ensure a high-quality, consistent brand experience across all event touchpoints
• Partner closely with sales, business development, and marketing teams to drive engagement with target accounts
• Support field marketing initiatives such as executive roundtables, regional programs, and customer events
• Collaborate with sales on pre-event outreach strategies and meeting goals
• Enable sales teams with messaging, positioning, and materials to maximize event impact
• Track key performance metrics including meetings booked, leads generated, pipeline influenced, cost per lead, and ROI
• Analyze results to determine which events to continue, optimize, or eliminate
• Ensure proper lead capture, CRM handoff, and follow-up processes
• Maintain reporting dashboards that connect event activity to revenue outcomes
• Partner with product marketing, content, design, digital, and sales teams to develop campaigns and event assets
• Manage relationships with vendors, agencies, and external partners
• Support executive engagement and represent DAS Health at events

Requirements:

• 5+ years of experience in event marketing, trade show management, or field marketing
• Proven experience owning events end-to-end, from planning through reporting
• Strong ability to measure event performance and ROI, including pipeline impact and conversion metrics
• Experience partnering with sales teams to drive engagement and revenue outcomes
• Strong project management and organizational skills with attention to detail
• Experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot)
• Ability to manage budgets, vendors, and multiple initiatives simultaneously
• Strong communication and collaboration skills
• Willingness to travel as needed for events
• Experience in healthcare IT, healthcare, B2B technology, managed services, cybersecurity, or SaaS
• Experience building event processes, playbooks, or reporting frameworks
• Experience in a high-growth or evolving environment