B2B Marketing Manager

Searchable is building the operating system for AI Search Optimisation (AEO). They are seeking a hands-on B2B Marketing Manager to own strategy and execution across the full funnel, helping to build awareness of a new category in AI search marketing.

Responsibilities:

• Category creation & market education: Develop content and campaigns that educate the market on AEO, "state of AI search" reports, thought leadership, and problem-framing that creates demand before pitching the solution
• Demand generation: Plan and execute multi-channel campaigns (paid social, email, LinkedIn, SEO/SEM) to drive qualified pipeline
• Events: Own our events strategy end-to-end — plan and execute hosted roundtables, webinars, and community meetups; manage presence at industry conferences and trade shows; identify speaking opportunities to build brand awareness and generate pipeline
• Community building: Build and nurture a community of SEO and marketing professionals waking up to AI search — newsletters, Slack/LinkedIn communities, and regular touchpoints that keep Searchable at the centre of the conversation
• Content & thought leadership: Create compelling content (blogs, case studies, whitepapers, social) that positions Searchable as the authority in AEO
• Founder-led marketing: Amplify founder content and build a thought leadership engine around the founding team — ghostwriting, social strategy, and speaking opportunities
• Customer advocacy: Turn early customers into vocal advocates through case studies, testimonials, co-presented webinars, and reference programs
• Product marketing: Own positioning, messaging, and GTM for new features and product launches
• Analytics & optimisation: Track full-funnel metrics (MQLs → SQLs → pipeline → revenue), run experiments, and optimise spend and conversion
• Sales enablement: Build collateral, battlecards, and case studies that help close deals