Senior Marketing Operations Manager

Daxko builds software that enhances operations for fitness and wellness organizations. They are seeking a Senior Marketing Operations Manager to optimize their HubSpot environment, lead integrations with various platforms, and drive marketing performance through data-driven strategies.

Responsibilities:

• Own the architecture and optimization of Daxko's HubSpot environment, including advanced configuration, workflow automation, lifecycle management, and MAP program development that drives measurable performance
• Lead integrations between HubSpot and platforms like Salesforce, CDP, paid media, and business intelligence tools, ensuring accurate data flow and reliable attribution across the full revenue funnel
• Build and maintain campaign tracking standards, automation hygiene, and data tagging frameworks that power accurate lead routing and reporting
• Support ABM program infrastructure, including account segmentation, intent data integration, and account-level tracking across the funnel
• Drive a structured testing and experimentation culture, running A/B tests, analyzing campaign performance, and identifying conversion opportunities across workflows and programs
• Evaluate and onboard marketing technologies that scale with business needs, and sunset tools that no longer serve the stack
• Build documentation, best-practice guides, and enablement resources that raise the operational bar across the marketing team

Requirements:

• 5+ years of experience in marketing operations within B2B SaaS
• Expert-level HubSpot proficiency, with a track record of building and optimizing complex MAP programs, workflows, and integrations
• Deep experience architecting MarTech integrations across Salesforce and other pipeline-generating tools
• Strong project management skills with the ability to keep complex, cross-functional workstreams moving
• Comfort with AI-powered marketing tools and a history of putting emerging technology to practical use
• HubSpot, Salesforce, Qualified, or Google Analytics certifications
• Proficiency in HTML/CSS for campaign troubleshooting and template customization
• Experience with ABM platforms, intent data tools, and account-level tracking
• Background in data analysis or visualization