Marketing Manager

EPIC Insurance Brokers & Consultants is a leading company focused on innovative drug management solutions. They are seeking a Marketing Manager to drive revenue growth through strategic marketing initiatives, focusing on educational and sales campaigns to enhance brand awareness and strengthen client relationships.

Responsibilities:

• Collaborate with marketing and business leadership to develop and execute an annual marketing plan aligned to business goals, including strategic planning, editorial calendar development, and channel optimization
• Design and execute integrated marketing campaigns leveraging content (e.g., case studies, white papers, webinars), digital marketing, direct mail, and public relations. Track performance and optimize based on measurable results
• Partner with sales and business leaders to identify opportunities for content development, campaign innovation, and growth. Serve as a liaison to secure approvals and ensure alignment
• Build strong, trusted relationships with internal stakeholders including sales leaders and subject matter experts
• Develop and manage a content strategy that ensures messaging is clear, consistent, engaging, and actionable across all channels
• Support and expand PSG’s thought leadership efforts to increase brand awareness, enhance solution visibility, and strengthen market credibility
• Maintain and evolve product positioning frameworks, ensuring alignment across marketing, sales, and sales operations teams
• Collaborate with public relations partners to secure speaking engagements, awards, media opportunities, and thought leadership placements
• Coordinate logistics for tradeshows and speaking engagements, including development of presentations, materials, and on-site support
• Define and analyze key performance indicators across campaigns, public relations efforts, and audience targeting; partner with internal teams to evaluate results and drive optimization
• Champion PSG’s brand by promoting innovation, collaboration, and continuous improvement across marketing initiatives

Requirements:

• Bachelor's degree in Communications, Marketing, Journalism, or a related field
• 5+ years of experience in marketing and/or communications
• B2B marketing experience required; employee benefits and/or pharmacy experience strongly preferred
• Strong understanding of multi-channel marketing, including digital, email, social media, public relations, and content marketing
• Demonstrated ability to manage multiple complex projects simultaneously and deliver results in a fast-paced environment
• Highly detail-oriented with strong organizational and process management skills
• Ability to develop clear, effective creative briefs and manage deliverables from concept through execution
• Strong analytical mindset with experience using data to measure performance and guide strategy
• Proficient in Microsoft Office Suite
• Exceptional communication, presentation, and interpersonal skills
• Strong collaboration skills with the ability to influence across teams and levels
• Strategic thinker with hands-on execution capability
• Highly organized with a focus on quality, accuracy, and process discipline
• Ability to prioritize and manage competing deadlines effectively
• Experience working within project management tools and adhering to structured workflows
• Experience planning and executing industry events, tradeshows, or speaking engagements preferred