Content Marketing Specialist

The Entrust Group is a pioneer in self-direction, offering administration services for self-directed retirement accounts. They are seeking a creative, data-driven Content Marketing Specialist to join their marketing team, responsible for developing high-impact content and shaping the inbound strategy to guide visitors through the conversion funnel.

Responsibilities:

• Partner with Marketing, Sales, and Operations to identify content needs and maintain a unified content strategy and editorial calendar
• Maintain a deep understanding of buyer personas to inform content development and prioritization
• Develop and align content to each stage of the funnel to increase engagement, nurture prospects, and improve conversion performance. Ensure content strategy supports business goals by driving qualified traffic, lead generation, sales readiness, and ongoing client engagement
• Participate in campaign planning and coordinate content deliverables for campaign launches
• Identify content gaps, new opportunities, and timely topics based on industry trends, competitor analysis, and current news
• Research, write, and build high‑quality long-form and short-form content including articles, guides, interviews, reports, brochures, webpages, landing pages, sales materials, video scripts, and email sequences
• Ensure cohesive messaging, narrative consistency, and brand accuracy across all published content
• Use SEO/AIO/GEO best practices to optimize every content asset for visibility, ranking, and traffic
• Refresh, update, and repurpose existing content to extend value and improve performance
• Maintain and update the company style guide as needed
• Plan and write compelling email copy for both timely campaigns and evergreen nurturing sequences
• Edit UX copy for the Entrust Client Portal to ensure clarity, usability, and brand alignment
• Monitor content performance using GA4, HubSpot, and other analytics tools
• Analyze trends, engagement, and conversion metrics to guide ongoing improvements
• Present content performance and insights during team reporting meetings
• Oversee video production efforts: drafting scripts, filming when needed, and managing video editors or agencies from pre-production through publishing
• Help identify opportunities to repurpose video content into articles, shorts, social clips, and other formats
• Utilize our project management tool (ClickUp) to track content development, deadlines, and approvals
• Work collaboratively across departments while managing individual projects independently

Requirements:

• Bachelor's degree in marketing, communications, journalism, or related field
• Minimum 3 years of experience researching, writing, and developing digital content for marketing purposes
• Exceptional writing, proofreading, and editing skills, with the ability to adapt tone and voice to multiple audiences
• Strong understanding of inbound marketing, SEO fundamentals, and digital content best practices
• Experience managing content calendars and executing multi-channel content plans
• Ability to balance strategic thinking with meticulous attention to detail
• Excellent time-management skills and the ability to prioritize in a fast-paced environment
• Proficiency with Microsoft Office and Google Workspace (Docs, Sheets, Slides)
• Experience with GA4 and the ability to analyze and interpret performance metrics
• Familiarity with CMS platforms; HubSpot experience strongly preferred
• Experience with project management systems
• Proven ability to collaborate effectively in both team-based and independent workflows
• GA4 certification preferred
• ClickUp is a plus
• Basic graphic design skills (Photoshop, Illustrator, or InDesign)
• Experience using AI tools for research, optimization, and content ideation is a plus but not required