Customer Marketing Manager (Contract)

Supio is building a customer community for plaintiff law and is seeking a Customer Marketing Manager on a contract basis to establish foundational infrastructure. The role involves developing reference programs, advocacy motions, and community engagement strategies to enhance customer involvement and create a sustainable system for the team.

Responsibilities:

• Build a structured, segmented database of referenceable customers, mapped to use case, firm size, practice area, and buyer persona
• Stand up the intake-to-fulfillment process for reference requests so Sales gets what it needs fast and customers aren't overasked
• Launch and nurture the Supio Insiders cohort: the named advocates who carry our story through calls, case studies, events, and social proof
• Partner with CS and Sales to spot advocacy signals early and convert them into active participation
• Operationalize the SupioSphere community, the always-on home for every Supio customer, and move accounts from Reactive to Engaged
• Build the review engine across G2, Google, and Gartner Peer Insights with a clear workflow, cadence, and owner
• Support Champion Program execution across regions and roles, working with field CS to recruit Champions
• Run recurring touchpoints (webinars, virtual roundtables, experiential moments at events) that keep customers engaged
• Build the proof library that powers every channel, organized by use case, buyer type, and funnel stage so Sales, SDRs, and PMM can pull from it without asking
• Develop customer stories that actually get used, in partnership with Corporate and Product Marketing: case studies, one-pagers, win stories, video scripts, and ROI spotlights
• Create repeatable paths for sourcing, approving, tagging, and refreshing proof by audience, use case, and trust theme
• Coordinate with Product Marketing, Content, Creative, Comms, Legal, and Events to ship high-quality customer-facing work
• Track proof performance by audience, channel, format, field usage, and adoption impact
• Build lifecycle campaigns that move customers up the engagement ladder: onboarding nudges, feature adoption sequences, expansion triggers
• Partner with Demand Gen and CS on campaigns tied to referral pipeline against a clear target
• Own KPIs for each program and report weekly to the VP against the four pillars. No surprises, no vanity metrics

Requirements:

• 4–6 years in customer marketing, customer success, or a closely related field, ideally in AI-first or B2B SaaS, with Enterprise, Mid-Market, and SMB experience
• A track record running reference or advocacy programs, not just supporting them
• A strong writer who can turn a customer conversation into webinar abstracts, speaker pitches, blog content, and case studies
• Comfortable owning a number: you know your referral pipeline, your review count, your advocacy rate
• Uses AI tools as a force multiplier, not a novelty
• Relationship-first: customers genuinely enjoy working with you, and you follow through
• Doesn't wait for a perfect brief to get started
• Ready to ramp quickly and ship inside a defined contract window
• Legal tech or professional services experience is a plus
• Curiosity about PI law is a must