Marketing Operations & AI Strategist

ServiceTrade is a leading field service management platform dedicated to enhancing the productivity of commercial contractors. They are seeking a Marketing Operations & AI Strategist who will lead the AI transformation of marketing operations, architect scalable AI-enabled systems, and drive measurable business outcomes through innovative marketing strategies.

Responsibilities:

• Define and execute the vision for how AI reshapes marketing execution at ServiceTrade
• Design, deploy, and continuously improve AI-powered workflows, agents, and decision systems
• Establish standards for prompt engineering, evaluation, and continuous learning
• Lead rapid experimentation across AI tools and approaches, translating learnings into scaled workflows
• Ensure AI initiatives are tied to business outcomes (pipeline, revenue, efficiency) — not just activity
• Architect scalable, AI-enabled marketing systems across HubSpot, Salesforce, and adjacent tools
• Redesign campaign execution into repeatable, modular systems that can be automated and optimized
• Partner with GTM Engineering to evolve system architecture, integrations, and data flows
• Identify and eliminate manual, fragmented processes — replacing them with intelligent automation
• Build next-generation attribution models that connect activity to pipeline to revenue
• Design AI-driven monitoring and reporting systems that continuously surface what's working, what's not, and where to optimize
• Leverage AI to uncover insights and opportunities beyond standard reporting
• Translate complex data into clear, strategic recommendations for leadership
• Own lifecycle strategy and implementation in partnership with GTM Engineering
• Evolve how we detect, score, prioritize, nurture, and hand off ICP accounts to drive higher-quality pipeline
• Build intelligent scoring, routing, and segmentation models using behavioral and firmographic data
• Continuously optimize funnel conversion through structured experimentation and AI-driven insights
• Build a repeatable, scalable campaign operating system — planning, execution, QA, measurement
• Standardize frameworks, templates, and processes across the team
• Ensure every campaign is measurable, optimized, and continuously improving
• Drive adoption of new systems, workflows, and ways of working across marketing
• Partner cross-functionally to align on processes, data, and performance expectations
• Mentor team members and elevate overall marketing operations maturity

Requirements:

• 10+ years in Marketing Operations, Growth Operations, or Marketing Analytics (B2B SaaS strongly preferred)
• Proven track record of building and scaling marketing operations functions — not just maintaining them
• Experience leading major operational or systems transformations
• Hands-on experience applying AI to marketing workflows — beyond experimentation, into production
• Working knowledge of prompt engineering, AI agents, and workflow automation
• Demonstrated ability to connect AI initiatives to measurable business outcomes
• Expert-level HubSpot experience and strong Salesforce fluency
• Strong understanding of marketing data architecture, integrations, and tracking
• Comfortable working with APIs, data flows, and debugging complex systems
• Familiarity with development and architecture best practices
• Comfortable building agentic solutions with Claude, ChatGPT, or Gemini
• Expertise in attribution, funnel analytics, and performance measurement
• Ability to move from data to insight to action
• Strong business acumen with a focus on pipeline and revenue impact
• Ability to influence senior stakeholders and drive alignment across teams
• Clear, structured communicator who can simplify complex concepts
• Comfortable operating in ambiguity and leading through change
• Experience building an AI-first marketing operations function from the ground up
• Experience designing or managing AI agents or autonomous workflows in a production environment
• Background in high-growth or transformation-stage SaaS companies
• Track record of rebuilding attribution in complex GTM environments
• History of overseeing and driving change management with the introduction of new technologies, novel approaches and mindshifts