Sr. Manager, Medicaid Social Media Marketing

CVS Health is dedicated to building a world of health around every individual, and they are seeking a Senior Manager of Medicaid Social Media Marketing to activate and scale social media programs that drive engagement and cultural relevance for the brand. This role involves leading day-to-day execution, collaborating with partners, and delivering impactful storytelling and community experiences that support health plan business objectives.

Responsibilities:

• Execute platform‑specific social strategies aligned to overarching brand and business priorities
• Lead development of platform‑native content plans, episodic storytelling, and always‑on programming
• Partner with Creative and Agency teams if needed, to deliver culturally relevant, audience‑first storytelling
• Ensure consistent application of channel frameworks including tone of voice, content formats, and audience targeting
• Identify emerging trends, formats, and social moments to inform timely content opportunities
• Lead daily digital community management operations across priority platforms
• Ensure high‑quality, authentic engagement that builds trust and strengthens brand reputation
• Partner with internal teams on escalations and issue resolution
• Adhere to state specific regulatory requirements and submission approvals
• Monitor and analyze platform performance, engagement, sentiment, and audience behaviors
• Translate insights into clear recommendations for content optimization and audience growth
• Develop performance reporting that connects social activity to brand and health plan objectives
• Share actionable insights with cross‑functional partners to inform planning and creative direction
• Support testing and learning agendas across platforms and content formats
• Monitor competitive activity, market trends, and peer social performance to identify opportunities, risks, and content differentiation
• Partner closely with local market leads on integrated initiatives
• Support campaign launches, tentpole moments, and reactive opportunities
• Serve as a key day‑to‑day social media point of contact for internal stakeholders
• Escalate insights, risks, and opportunities to the Lead Director with clear recommendations
• Provide coaching, feedback, and development to build strong social media content
• Ensure efficient workflows, clear priorities, and consistent execution across programs
• Align with state specific Medicaid contract requirements
• Management of social publishing, moderation, listening, and reporting tools
• Ensure adherence to governance, brand safety, and crisis response protocols
• Champion process improvements that increase efficiency and quality of execution
• Support experimentation with new platforms, features, creators, and engagement models
• Growth in engagement, sentiment, and active participation across social platforms
• Quality and consistency of digital community management and social care
• Content performance across reach, engagement, and relevance
• Speed and effectiveness of issue resolution and escalation
• Strength of insights used to optimize content and campaigns

Requirements:

• 7-10 years of experience in social media, digital marketing, digital community management, or audience development
• Hands-on expertise across major social platforms and emerging channels
• Align with state specific Medicaid contract requirements
• Experience operating in highly regulated Medicaid environments
• Strong understanding of social analytics, listening tools, and performance measurement
• Proven ability to translate data and cultural insights into actionable recommendations
• Excellent communication, collaboration, and organizational skills
• Ability to travel up to 15% of time
• Proficient in graphic design programs (like Indesign)
• Bachelor's degree or a related field required
• 3-5 years of experience managing teams and/or agency partners preferred
• Strong understanding of Medicaid members, supported by in-depth knowledge of Medicaid plans and operations
• Strong storytelling instincts and audience-centric mindset
• Experience managing high-volume digital community interactions or social care environments
• Ability to operate effectively in fast-paced, high-visibility settings
• Experience in analyzing competitive intelligence