Marketing Analyst (Social Intelligence Specialization)

Princeton10, LLP is a remote-only analytics company seeking a Marketing Analyst with a specialization in Social Intelligence. The role involves analyzing social media performance and campaign effectiveness to provide actionable insights for healthcare and life sciences clients, ensuring that data-driven decisions shape marketing strategies.

Responsibilities:

• Use social listening tools such as Brandwatch, Sprout Social, Talkwalker, or Sprinklr to monitor online conversations and audience trends across healthcare and pharma audiences
• Analyze sentiment, audience behavior, content performance, and emerging trends to uncover insights that are actually actionable, not just observational
• Build and maintain clear, visually engaging dashboards for internal teams and client-facing stakeholders
• Translate data into strategic recommendations that improve targeting, messaging, channel effectiveness, and campaign performance
• Partner with account managers, content creators, and strategy teams to support data-driven decision-making throughout campaign planning and execution
• Research emerging trends in social media, digital marketing, and audience behavior specific to healthcare and pharma to inform client strategy
• Support reporting deliverables across channels, understanding data structure, tagging, measurement strategy, and reporting requirements
• Ensure reporting accuracy, consistency, and clarity across all analytics deliverables
• Gather, process, and interpret data from Facebook, Instagram, LinkedIn, X/Twitter, and other relevant channels
• Develop regular and ad hoc reports evaluating campaign performance against KPIs

Requirements:

• 2–4 years of experience in marketing analytics within the pharmaceutical or healthcare advertising sector, agency-side pharma experience strongly preferred
• Comfort with the regulated nature of pharma marketing, including awareness of how MLR and compliance considerations shape content and messaging
• Experience analyzing performance across social media platforms including Meta, LinkedIn, X/Twitter, and Instagram
• Proficiency with social media analytics tools, including Meta Business Suite, LinkedIn Analytics, X/Twitter Analytics, or similar
• Experience with social listening platforms such as Brandwatch, Talkwalker, Sprinklr, or Sprout Social
• Advanced proficiency in Excel and/or Google Sheets
• Experience with data visualization tools such as Tableau, Power BI, or Looker Studio
• Familiarity with Google Analytics or other web analytics tools is a plus
• Strong ability to interpret data and translate findings into clear, actionable recommendations
• Excellent written and verbal communication skills — you can present insights in a way that's compelling and accessible to non-analytical stakeholders
• Strong attention to detail and a commitment to reporting accuracy
• Collaborative mindset with the ability to thrive in a fast-paced, client-focused environment