Product Owner – Marketing Technology

Colibri Group is a pioneer of online professional education, serving over 1 million customers annually. They are seeking a strategic and hands-on Product Owner for Marketing Technology to define and lead the product strategy for their marketing technology ecosystem, partnering with various teams to enhance customer acquisition and engagement.

Responsibilities:

• Define and own the product vision, strategy, and roadmap for marketing technology capabilities
• Partner with marketing leaders across multiple business areas to create alignment around a shared marketing technology strategy
• Lead the transformation and expansion of Salesforce Marketing Cloud and Salesforce Data Cloud across a portfolio of brands
• Translate marketing and customer needs into clear product requirements, user stories, and prioritized backlogs
• Partner closely with an engineering lead and delivery teams to plan, prioritize, and execute marketing technology initiatives
• Own backlog management, sprint planning, prioritization, and product decision-making within an Agile environment
• Improve customer journeys across acquisition, engagement, conversion, retention, upsell, and cross sell
• Guide the development of segmentation, personalization, lead management, campaign orchestration, and lifecycle marketing capabilities
• Identify opportunities to use AI, Generative AI, predictive analytics, and intelligent automation to improve marketing effectiveness and internal processes
• Use customer, campaign, and product data to identify problems, prioritize opportunities, and measure product outcomes
• Partner with data and technology teams to support integrations between marketing platforms, CRM systems, Data Cloud, CDPs, and data warehouses
• Establish KPIs and success metrics related to customer engagement, conversion, deliverability, revenue growth, and platform adoption
• Support experimentation through A/B testing, multivariate testing, and continuous optimization
• Promote consistent product practices, operating processes, and ways of working across marketing and technology teams
• Lead and develop a small product team while remaining actively involved in strategy, requirements, and execution
• Ensure marketing technology solutions support data governance, privacy, and regulatory requirements

Requirements:

• Demonstrated experience in both marketing and product management/product ownership
• Experience owning a product strategy, roadmap, backlog, and delivery process for marketing technology, marketing automation, CRM, or customer engagement platforms
• Strong understanding of customer journeys, lifecycle marketing, segmentation, personalization, acquisition, retention, and conversion
• Experience translating business and marketing needs into product requirements and technical user stories
• Experience partnering with engineering, data, marketing, sales, CRM, and business stakeholders
• Ability to influence and create alignment across multiple teams with different priorities and business needs
• Experience working in Agile or Scrum environments
• Strong analytical and problem-solving skills, with the ability to use data to prioritize opportunities and evaluate outcomes
• A hands-on and collaborative leadership style, with the willingness to work through details rather than relying on a large support team
• Comfort operating in a transformation environment where processes, platforms, and ways of working are still being built
• Strong communication, stakeholder management, and executive presentation skills
• Curiosity about AI and enthusiasm for incorporating AI tools into product management, analysis, documentation, and decision-making
• Experience with Salesforce Marketing Cloud Engagement
• Experience with Salesforce Data Cloud, customer data platforms, or similar customer data and segmentation technologies
• Experience leading a large-scale MarTech implementation, migration, or transformation across multiple brands or business units
• Experience with Oracle Eloqua or another enterprise marketing automation platform
• Experience supporting both B2C and B2B2C business models
• Familiarity with CRM integrations, data warehouses, lead management, lead scoring, and marketing data governance
• Experience with AI-powered personalization, predictive analytics, decisioning systems, or intelligent automation
• Previous people leadership or experience managing a small team of product professionals
• Experience within a subscription, e-commerce, professional education, or multi-brand organization