Lead CMS Business Analyst (Headless CMS)

Dentsu International Americas, LLC is seeking a Lead CMS Business Analyst to guide enterprise-scale headless CMS implementations and digital transformation initiatives. In this role, you will partner with stakeholders, designers, architects, and developers to deliver impactful web experiences that drive business value.

Responsibilities:

• Facilitate discovery sessions, workshops, and requirement-gathering activities
• Build trusted relationships with stakeholders and project teams
• Help define business goals, priorities, and success metrics
• Guide user acceptance testing and gather feedback throughout delivery
• Bring structure and clarity to complex business challenges
• Gather, analyze, and document business, functional, and non-functional requirements
• Create user stories, acceptance criteria, process flows, and supporting documentation
• Develop content models, workflows, and information architecture recommendations
• Collaborate with technical teams to translate business needs into implementable solutions
• Support roadmap planning and prioritization activities
• Manage and refine product backlogs
• Participate in sprint planning and Agile delivery activities
• Facilitate cross-functional alignment across business and technical teams
• Identify risks, dependencies, and opportunities early in the process
• Help ensure solutions meet business objectives and user needs
• Work closely with strategy, experience design, engineering, and product teams
• Support training and adoption efforts for new CMS capabilities
• Communicate effectively with both technical and non-technical audiences
• Contribute to continuous improvement across projects and teams

Requirements:

• Experience supporting digital, web, or content platform initiatives in a client-facing environment
• Hands-on experience with modern headless CMS platforms such as: Contentful, Sitecore, Sanity, Strapi, Prismic, Storyblok, or similar platforms
• Experience with headless and API-first content architectures
• Strong requirements gathering, documentation, and process analysis skills
• Experience working in Agile environments, including backlog management and sprint planning
• Ability to communicate complex concepts clearly to diverse audiences
• Strong problem-solving skills and comfort working through ambiguity
• Experience in Business Analyst, Product Owner, or Product Manager roles supporting digital initiatives
• Content modeling and information architecture experience
• Experience working with integrations, APIs, marketing technology, or commerce platforms
• Familiarity with modern front-end technologies such as React, Next.js, or Vue and how they connect to CMS platforms