Senior Website & Digital Marketing Manager

Availity is a healthcare technology company that delivers revenue cycle and related business solutions for healthcare professionals. They are seeking a Senior Website & Digital Marketing Manager to lead the evolution of their website and digital presence, focusing on digital experience strategy, AI-driven discoverability, and UX-led modernization within a B2B SaaS environment.

Responsibilities:

• Executing and leading website and digital experience strategy to support pipeline and revenue growth through website performance
• Driving forward the modernization roadmap, including platform evaluation beyond WordPress
• Championing AI-driven and next-generation digital strategies
• Serving as internal web and digital thought partner
• Lead UX and design transformation initiatives
• Improve user journeys, information architecture, and usability
• Elevate visual design and simplify complex concepts
• Own WordPress website management and execution
• Optimize performance, speed, and engagement
• Design within WordPress (light coding preferred)
• Lead SEO strategy and execution
• Drive AEO and LLM optimization
• Structure content for AI-driven discovery
• Execute CRO strategies
• Implement personalization strategies
• Align with demand generation efforts
• Align website with paid digital and campaigns
• Support landing page optimization
• Support limited eCommerce initiatives
• Lead social media and advocacy strategies
• Track digital KPIs and performance
• Connect website performance metrics to pipeline and ROI
• Support Marketing technology integrations (e.g., Salesforce, Pardot)
• Follow security and compliance best practices
• Manage agencies and vendors
• Collaborate cross-functionally and manage stakeholders

Requirements:

• Strong website and digital expertise, with the ability to own and lead a website end-to-end, including performance, user experience, and modernization efforts. A minimum of 8 years of experience is ideal
• Experience supporting B2B in a SaaS environment
• Digitally and web-savvy, with a solid understanding of how websites drive business outcomes, including buyer experience, searchability, and performance optimization
• Business acumen, you can understand our business model and translate business needs into effective digital strategies
• Strong cross-functional leadership and influencing skills
• Forward-thinking skills, you can identify opportunities, define improvements, and drive change without waiting for direction
• Analytics proficiency, including experience interpreting data (e.g., Google Analytics) and using insights to guide decisions and optimize performance
• Experience managing vendors and agencies, including scoping work, evaluating partners, and ensuring delivery against business goals
• Familiarity with current CMS platforms (especially WordPress) and the ability to manage the existing site while evaluating future platform decisions
• Exposure to emerging digital trends, particularly AI/LLMs, agentic search, and evolving buyer behaviors
• UX and website modernization experience
• SEO, CRO, AEO, LLM optimization knowledge
• Submitting a portfolio is required. Candidates without a portfolio will not be considered
• Familiarity with marketing automation tools and CRM integrations (e.g., Salesforce, Pardot) to support broader digital ecosystem connectivity
• Experience with additional web tools and platforms (e.g., Webflow or other CMS options), as well as third-party tools like Ceros or similar design/interactive platforms
• Basic development or coding familiarity, with the ability to understand and work with code, even if not a full-time developer
• Experience with or exposure to e-commerce capabilities, particularly as the business evolves toward subscription or digital product offerings
• Modern CMS/DXP evaluation experience
• Understanding of video and multimedia application within web experiences, which can enhance engagement and user experience
• Prior healthcare industry experience, although not required, may help with ramp-up
• Paid digital and social media experience