Director of Product Marketing
Chicago, Illinois, United States of America
Full Time
1 day ago
H1B Sponsor Likely
Key skills
GoAISaaSCommunicationSales
About this role
Role Overview
- Own Lumen's product positioning and messaging architecture
- Analyze customer insights, competitive landscapes, and industry trends
- Partner closely with the Product organization
- Lead go-to-market planning and execution
- Build and manage HubSpot campaigns
- Develop sales enablement materials
- Build a library of faculty stories, case studies, and testimonials
- Use AI-assisted content tools to accelerate production of digital assets
- Travel periodically for select conferences and meetings
Requirements
- 6+ years of experience in product marketing
- Proven ability to communicate product value to the market
- Hands-on experience with AI marketing tools
- Strong command of HubSpot or comparable marketing automation platforms
- Experience partnering directly with Product teams
- Background in edtech, higher education, SaaS, or B2B
- Exceptional written communication skills
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off